A top-performing jewelry brand was preparing for Walmart’s flagship deal event, Summer Savings — a key sales driver for the business in the prior year, despite challenges hitting the Walmart growth goals. Decision makers at the brand required support developing advertising tactics that could allow for enhanced site presence designed to unlock triple-digit growth for the upcoming event.
To achieve this, the brand partnered with Cartbloom Media, a Podean company, leveraging Pacvue’s enterprise-grade automation, keyword intelligence, and share-of-voice reporting to build a scalable, high-impact event strategy.
+476%
Advertising Sales
+214%
GMV
+240%
Units Sold
The Challenge
The brand had demonstrated strong performance in prior Walmart Savings Events, but lacked the advertising infrastructure to scale. Core challenges included:
- Limited keyword coverage: The brand was significantly underinvested in search, missing high-intent and long-tail terms — particularly in the ring category.
- No event-specific strategy: The team lacked pacing controls, placement multipliers, and automation needed to compete during peak traffic windows.
- Visibility gaps: Without a Share of Voice baseline, there was no clear picture of where the brand stood against competitors heading into the event.
To compete at the top of Walmart Search and achieve triple-digit growth, the brand needed a more advanced, data-driven advertising approach and a technology partner who could execute quickly.
The Solution
Cartbloom activated a Pacvue-enabled strategy designed to maximize visibility and capture incremental demand during Summer Savings.
API Integration + Automation Framework
After connecting via Pacvue’s API, Cartbloom built custom automation and reporting layers to identify underleveraged opportunities and guide smarter budget deployment across the catalog.
Keyword Expansion Using Pacvue Search Term Intelligence
Pacvue’s search term and SOV insights revealed the brand was significantly underinvested in keyword-based advertising. Cartbloom used Pacvue to:
- Build custom keyword harvesting rules
- Add 200+ new high-intent keywords ahead of the event
- Expand long-tail coverage in priority categories, especially rings
Placement & Platform Optimization
Using Pacvue’s placement and multiplier controls, Cartbloom refined top-of-search multipliers, platform-level bid adjustments, and event-specific pacing rules to ensure the brand consistently appeared at the top of the search during peak traffic windows.
Real-Time Dashboards + Share of Voice Tracking
Cartbloom leveraged Pacvue’s real-time dashboards and SOV tracking to measure impact throughout the event. The brand captured nearly half of all organic and paid impressions on top Ring-related searches.
What made this partnership successful was the combination of Pacvue’s intelligence and Cartbloom’s hands-on execution. Pacvue surfaced the opportunities; our team activated them. Together, we built a keyword strategy that elevated the brand’s presence across the entire category.
Results
The combined efforts of Cartbloom Media and Pacvue delivered exceptional results for the jewelry brand during the Summer Savings event (year-over-year comparison):
- +476% Advertising Sales
- +214% GMV
- +240% Units Sold
- +248% Orders
- Only a 7% efficiency decline despite massive scale
Performance was so strong that Walmart awarded the brand guaranteed top-tile placement for both Holiday AE1 and AE2 events.
*All metrics YoY July Savings Periods: 7/8-7/13/2025 vs. 7/8-7/11/2024, SOV Data used with Pacvue API insights
Awards & Recognitions
