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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutesHow to Optimize Your Full eCommerce Business for Amazon Prime Day
This post is filled with ways to optimize your full eCommerce business from a content and promotional aspect for Amazon Prime Day 2022.
2 minutesNew Changes Made to Search Relevancy on Walmart Connect
Items no longer need to rank in the top 128 positions organically on Walmart Connect. This post is about the recent changes made to search relevancy and what it means for brands.
5 minutesHow to Create High Converting Product Pages on Amazon
One of the most efficient ways to increase conversions is by having fully optimized product detail pages. This post is about how to create high converting product pages on Amazon.
6 minutesImportance of Product Pricing and Effective Pricing Tactics for Your eCommerce Store
This article by Seller Snap outlines product pricing and provides some compelling ways to achieve a competitive price.
4 minutesUncovering More Omnichannel Opportunities in 2022
In this article, we will highlight new retail media networks and key features launching in 2022 and beyond.
8 minutes7 Worst-Case Scenarios and How to Avoid Them When Running a Store
Red Stag Fulfillment outlines some of the worst-case scenarios that businesses face along with some actionable tips on how to avoid risks while running your online store.
6 minutesHow to Win with Amazon DSP Advertising Using Pacvue
Get more out of your Amazon DSP advertising management with an API connected platform like Pacvue, equipped with enhanced features to help brands. Read our blog for more.
3 minutesPacvue Wins Three Stevie® Awards in 2022 American Business Awards®
We're proud to announce that Pacvue has won 3 Stevie® Awards from the 2022 American Business Awards, touting the company’s impressive growth trajectory and innovative leadership.
5 minutesMake the Most of Amazon Marketing Cloud (AMC) Data
This post covers the data available through AMC, how Pacvue integrates with AMC and supports advertisers, and how AMC changes the bigger picture for advertisers.
2 minutesAnnouncing General Availability of Pacvue Commerce for End-to-End eCommerce Management
We are excited to announce the general availability of our end-to-end marketplace management platform, Pacvue Commerce.
4 minutesThe Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
5 minutesUncover Omnichannel Growth on Walmart and Amazon
Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.
Awards & Recognitions
