Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API.
With the introduction of Thrive Market’s ad network, Pacvue users can expect:
· Comprehensive Retail Media Management: Through Pacvue, leverage Instacart Carrot Ads solution as your brands’ one-stop-shop to reach wellness champions, wherever they shop. Just like Sponsored Product campaigns on Instacart, brands can create Sponsored Product campaigns on Thrive Market through their Ads Manager account.
· Targeted Audience Engagement: With Instacart’s Carrot Ads solution, brands can showcase their values and relevant healthy products in front of Thrive Market’s engaged subscriber base who are frequently returning to make repeat purchases and discover new brands to tell their friends and families about.
· Advanced Analytics and Reporting: Benefit from Pacvue’s industry-leading analytics capabilities, offering in-depth performance insights and reporting tools that empower brands to make data-driven decisions and maximize their advertising return on investment.
“Integrating Thrive Market’s ad network into Pacvue’s platform reinforces our commitment to leading the retail media space,” said Melissa Burdick, Co-Founder and President at Pacvue. “This partnership enables brands to connect with a highly engaged audience of Thrive Market shoppers, optimizing their retail media strategies while unlocking growth potential.”
Melissa Burdick sat down with April Lane, CMO of Thrive Market, to get her perspective on the strategic decision to launch with Instacart’s Carrot Ads solution, and to get to know the Thrive Market shopper.
As the landscape of retail media continues to evolve, Pacvue equips brands with the necessary tools and insights to thrive in a competitive environment. By incorporating Thrive Market’s ad network, Pacvue enhances its position as an indispensable partner for brands looking to maximize their advertising effectiveness in today’s digital marketplace.
