Today, the Pacvue team is excited to announce the release of our new Incrementality Console, which features our industry-leading, modeled incremental return on ad spend (iROAS) dashboard.
Our goal with this new solution is to answer a simple question for brands and agencies: Would a purchase have occurred without the influence of advertising?
In the world of retail media, this simple question always has a not-so-simple answer. That’s because there are so many components that can influence a sale, from in-stock rates, price, reviews, content on the digital shelf, search ranking, brand equity, promotions, and more.
Most incrementality models are built on a few variables and fixed formulas, which makes accuracy a challenge as they can’t capture all the dynamic retail media and commerce signals that give the clearest picture of performance.
Pacvue’s iROAS Dashboard leverages best-in-class machine learning, combined with dozens of inputs, data sources and multiple advanced data models to provide the most accurate measure of incremental revenue growth.
With Pacvue’s iROAS Dashboard, advertisers can unlock:
- Reliable incrementality measurement to confidently understand how each dollar spent translates into additional sales.
- Unified cross-channel insights to access a comprehensive and consistent measure across channels and platforms, allowing brands to make better data-driven decisions.
- A single source of truth that ties together eCommerce data with first-party retail, commerce, and media data.
At launch, Pacvue iROAS is available across Amazon, with retailers to be added over the coming months.
Want to learn how to get started with incrementality testing for retail media campaigns? Learn more here!
