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About the Author

Sarah Markwood

Sarah Markwood is a strategic and enthusiastic marketing leader with 12+ years of experience in the B2B SaaS and tech industry. Her extensive and varied background, both internationally and domestically, gives her expertise in setting marketing strategies that result in pipeline growth, not just leads.

Strategy & Trends
Read time 3 minutes
October 18, 2024

3 Key Takeaways from the Amazon Tools League

Industry leaders from Pacvue and Trellis joined together on the Amazon Tools League to discuss the future of eCommerce, AI-powered innovation, and the competitive landscape of selling on Amazon.

Guides
Strategy & Trends
Read time 13 minutes
October 3, 2024

Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]

While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]

iROAS Announcement
Strategy & Trends
Read time 2 minutes
September 17, 2024

Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media

See what Pacvue's new Incrementality Console can help you unlock!

Commerce Automation
CPG

OTC Consumer Goods Brands Achieve Remarkable Growth with MPG and Pacvue, Increasing Share of Shelf by 42% on Amazon

Find out how MPG increased Share of Shelf by 42% for several OTC consumer goods brands on Amazon using Pacvue's SOV Bidding Rules and Budget Manager.

Amazon AMC
Amazon DSP
Beauty

Filorga sees double digit growth across media metrics with full-funnel approach using Pacvue’s AMC integration

Find out how Filorga achieved double digit growth across media metrics with full-funnel approach using Pacvue's AMC integration

Awards & Recognitions