About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
3 minutes
May 24 Retail Media Roundup
Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments. This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]
6 minutes
How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024
Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.
4 minutes
May 17th Retail Media Roundup
From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.
7 minutes
Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers
Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.
4 minutes
May 10th Retail Media Roundup
Catch up on this week's retail media news featuring new collaborations, Gen AI's influence on STV, and trends shaping Prime Day 2024
4 minutes
Kroger Marketplace: Innovations in Measurement and Digital Smart Screens
Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.
Duracell recovers $1M+ revenue in 6 months with Pacvue’s Revenue Recovery service
Find out how Duracell recovered over $1 million of otherwise lost revenue within six months with Pacvue's Revenue Recovery service.
Q1 2024 CPC Report: Retail Media Benchmarks
Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.
7 minutes
Navigating the Road to Revenue Recovery
Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]
7 minutes
Shoptalk 2024: Gen AI, Consumer Evolution, and the Future of Retail
That’s a wrap on Shoptalk 2024! Retail thought leaders and experts attended an array of sessions, but a few themes remained consistent: the evolving role generative AI on retail, ever-changing consumer preferences, and the latest in cutting-edge marketing technologies primed to make it easier for brands to increase profitability and market share. Whether you attended […]
5 minutes
Instacart Marketplace: Innovation in Personalization
In today’s hyper-connected digital landscape, consumers are inundated with countless advertisements vying for their attention. Amidst this noise, the ability to deliver tailored, relevant content has emerged as a powerful tool for brands seeking to cut through the clutter and forge meaningful connections with their target audiences. From personalized product recommendations to customized messaging based […]
4 minutes
Top 5 Sessions You Can’t Miss at Prosper Show 2024
With over 35 amazing sessions at Prosper Show, there's a lot to explore. We've handpicked five of our favorite sessions leading up to 'The Marketplace Seller Event of the Year'.
Awards & Recognitions
