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About the Author

Pacvue

Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.

Data & Insights
Strategy & Trends
Read time 7 minutes
August 20, 2020

Prime Day 2019: Initial Insights

Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means

Read time 3 minutes
August 20, 2020

Pacvue Shortlisted for THREE Awards Including Startup of the Year!

We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!

Read time 4 minutes
August 20, 2020

Pacvue Presents at the Digital Transformers Summit 2019

Pacvue President Melissa Burdock to Host Panel on How to Advertise for Maximum Impact on Amazon

Data & Insights
Strategy & Trends
Read time 1 minute
August 20, 2020

Pacvue Holiday Q4 Planning Guide

Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.

Strategy & Trends
Read time 1 minute
August 20, 2020

MarketWatch: Amazon puts a dent in Google’s ad dominance

Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.

Strategy & Trends
Read time 3 minutes
August 20, 2020

Key Takeaways from the NYC E^Hackathon

David Zimmerman and Daniel Harris sit down to reminisce about their experience at the Hack, and their takeaways from the event.

Strategy & Trends
Read time 3 minutes
August 20, 2020

Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising

Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast

Retailer News
Read time 3 minutes
August 20, 2020

Amazon Update to Sponsored Brand Broad Match Keywords

The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.

Retailer News
Read time 6 minutes
August 20, 2020

Amazon Product Update – Three Beta Features to Watch

Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.

Future-Proof Your Brand With Amazon

How to leverage the breadth of the Amazon universe, debunk common misconceptions, and refine your Amazon marketing strategy with an Always-On Innovation Cycle. Summary Your brand can win with Amazon—and choosing the right eCommerce advertising methods is key to building your game plan. This webinar shows you how to leverage the full breadth of the […]

Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market

The trends in eCommerce advertising, including Amazon ads benchmark data, and eComm experts’ outlook for the industry.

Reports
July 17, 2020

Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market

Amazon Ad Growth Through an Uncertain Market How did the massive eCommerce growth and changes in consumer behavior caused by the COVID-19 pandemic affect Amazon advertisers?  What lessons from Amazon ad performance in Q22020 should factor into your future ad strategy? The beginning of Q2 2020 saw the height of brick & mortar shutdowns and […]

Awards & Recognitions

Amazon AdTech Reseller Badge