Download Pacvue's 2024 Q2 Retail Media Benchmark Report to explore the latest performance data from Amazon, Walmart, and Instacart.

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Q1 2021 CPC Report: eCommerce continues to accelerate

Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market.


Key Takeaways

  • Amazon ad spend up 59% year-over-year
  • Costs (CPC & CPA) were little changed
  • Consumer searches returning to seasonal, not pandemic, shopping
  • Most categories seeing strong growth, bolstered by stimulus checks, a return to “normal” life, and online shopping preferences remain

Awards & Recognitions