Pet retailer Chewy recently upgraded its advertising API to enable key Pacvue functionalities for brands advertising on its recently launched retail media network. From optimized campaign management to more robust reporting capabilities, Chewy advertisers are now better positioned to streamline operations, connect with the right customers, and ultimately drive sales in an increasingly dynamic environment.
What’s Available Now in Pacvue
With Chewy’s new API and recent platform enhancements, you can already take advantage of these powerful features and tools:
- Chewy Keyword Report: A consolidated, keyword-level view of impressions, clicks, spend, and conversions.
- Keyword Tagging: Group and filter keywords via custom tags, simplifying reporting and automation triggers.
- Product Tagging: Tag products to streamline your catalog, identify emerging trends faster, and allocate budget more effectively.
- Negative Keyword Management: A dedicated interface to keep negative keywords distinct from standard targets, reducing confusion and improving campaign accuracy.
- Premium Position Bid Modifier: A specialized bid multiplier to secure Chewy’s prime search spot, boosting visibility for key products.
What’s Coming Next (2/15)
You’ll also receive access to comprehensive Sponsored Brands Support:
- Brand-Level Reach: Highlight multiple products and brand logos to maximize brand awareness and drive higher CTRs.
- Comprehensive Management: Manage banner and keyword boosts—no more separate logins or disjointed workflows.
- Automation & Reporting: Leverage Pacvue’s Budget Management, Dayparting, and Rules to optimize your Sponsored Brands campaigns in real time.
As the retail media landscape continues to evolve, Pacvue is committed to supplying brands with the tools and technologies necessary to drive sustainable business success in competitive digital marketplaces. As a premier leader in the industry, Pacvue is proud to arm Chewy advertisers with best-in-class solutions for driving campaign efficiency and performance.
