Tag: Strategy & Trends
5 minutesThe Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
4 minutes4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
10 minutesWinning Black Friday and Cyber 5 in 2024: A Guide to Digital Shelf Optimization with Pacvue
Maximize holiday season sales in 2025 with digital shelf optimization. Learn how to improve product visibility, seasonal content and advertising performance.
3 minutes3 Key Takeaways from the Amazon Tools League
Industry leaders from Pacvue and Trellis joined together on the Amazon Tools League to discuss the future of eCommerce, AI-powered innovation, and the competitive landscape of selling on Amazon.
5 minutesForget Cookies: Why Commerce Media is the Next Revolution in Advertising
It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]
5 minutesPrime Big Deal Days 2024 Key Takeaways
Gain insights into the latest trends from Amazon Prime Big Deals Day 2024. Discover how advertisers are adapting strategies to drive performance and results.
Q3 2024 Benchmark Report
This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.
4 minutes5 Retail Media Predictions for Amazon’s October Prime Big Deals Day
Prime Big Deal Days is almost here, Melissa Burdick sat down with industry experts to discuss how brands are adapting and innovating this year.
3 minutesOctober 4 Weekly Retail Roundup
Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.
5 minutesThe Exit #1: How Adam Ortega Grew the Ortega Group from Startup to Acquisition
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. In this […]
The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition
In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.
13 minutesWalmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
Awards & Recognitions
