Tag: Strategy & Trends
3 min readHow Agencies Should Leverage Amazon DSP
Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.
4 min readImprove ROAS with Amazon Product Targeting vs Keyword Targeting
Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.
4 min readTest & Learn Amazon Advertising: 6 Use Cases to Try
Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.
6 min readHow Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
3 min readOverview and Benefits of Advertising Optimization Rules
Best practices for using optimization rules.
2 min readCriteo Fast 5: Facts to Know and Recommendations
Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.
6 min read5 Things to Know After Walmart Pickup & Delivery (PD) Merged with Walmart.com
Walmart Pickup & Delivery: early trends, current limitations, ad campaign strategy recommendations, and sales attribution changes.
4 min readAmazon Advertising and Brand Protection – What they have in common
Brand protection: what is it, and why it's important for Amazon advertisers.
3 min readAll’s Fair in Love and Amazon Sponsored Ads
Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.
4 min readManaging & Adapting Marketing with Unified Retail Media
Answers to common questions about retail media, what is budget fluidity, why and how should you achieve it.
4 min readWhat You Need to Know about Walmart Pickup & Delivery
Starting March 1, Sponsored Product ads will display in the most relevant positions across .com and Pickup & delivery.
3 min readLeveraging Paid Media to Capture Target’s Online Growth
How to master eCommerce growth with Target: some latest strategies and insights for success in Target.com and the Target app.
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