Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments.
This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth in Q1 eCommerce sales. Google’s latest AI updates aim to help brands improve search ad performance, and Dentsu launches a Specialized Retail Media Practice. Get caught up on these stories and learn how to boost your Amazon Prime Day performance using DSP with Search Ads in our latest Weekly Roundup.
Amazon Launches New Ad Tech Tool to Measure Advertising IDs
Amazon has released a new measurement product called Signal IQ that lets publishers track and measure how third-party data impacts their ad performance. This move is part of Amazon’s push to expand its ad tech program with a focus on connected TV.
Signal IQ is designed to make it easier for publishers to test third-party IDs and other products that will eventually replace cookies. An Amazon representative said Signal IQ “helps publishers quantify the impact of their supply-side signals.”
Target Reports Another Challenging Quarter
Target released its Q1 results earlier this week, and despite the relaunch of the Target Circle loyalty program, which brought in over 1 million new members in Q1, online sales did not see the impact. Target reported a meager 1.4% growth in digital comparable sales and a 4.8% decline in in-store comparable sales.
Target also announced this week that they will be lowering prices on thousands of frequently bought goods, like groceries and household products, as it seeks to stay competitive with other retailers as consumers continue to pull back on spending.
Google Aims to Help Brands with Latest AI Updates
Google announced its latest AI developments for brands, including new ways to customize Performance Max ads within the campaign manager. The latest features will work with “AI Overview,” a tool that injects AI-generated text and images at the top of search results.
Google is also testing a new dynamic ad experience in Search that guides users through the purchasing journey. A Google AI assistant may request more information from a consumer when they click on an ad to create a more personalized shopping experience for the consumer.
Dentsu Launches Specialized Retail Media Practice
In an effort to enable brands to unlock new audiences and foster stronger relationships across all channels, Dentsu has launched its Retail Media Specialized Practice. Dentsu aims to provide brands with the flexibility to customize their campaigns to fit their unique retail challenges.
“Dentsu’s Retail Media Specialized Practice offers flexible, transparent, retailer-owned, technology-independent capabilities that integrate seamlessly into existing tech stacks—a necessity for retailers and brands in today’s landscape,” said Paul Lynch, Integrated Solutions Lead, Commerce & Retail UK&I, dentsu.
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Prime Day Preparations
With Amazon Prime Day quickly approaching, it’s time to start preparing and refining your Prime Day ad strategy. Read our latest blog to learn how you can boost your Amazon Prime Day performance using DSP with Search Ads.
Shoptalk Europe
Are you planning to attend Shoptalk Europe? If so, the Pacvue team would love to meet you! Taking place 3-5 June at Fira Gran Via in Barcelona, we’re excited to have the opportunity to connect with retailers, brands, and agencies from all over Europe.
