The commerce landscape has entered a new phase.
Retail media is evolving beyond lower-funnel tactics. Performance TV is bringing closed-loop measurement to brand investment. And AI is fundamentally reshaping how consumers discover and purchase products across the funnel.
In this recorded panel discussion, Pacvue brings together industry leaders Sunava Dutta, Eric Franchi and Andrew Lipsman to unpack what’s changing now — and how commerce teams should be preparing for 2026.
How retail media is becoming a foundational media channel
What performance TV and upper-funnel commerce mean in practice
How brands are approaching full-funnel measurement and incrementality
Where leaders see the biggest opportunities and risks over the next 12–24 months
Key insights from live audience Q&A
