The commerce landscape is entering a new phase.
Retail media is expanding beyond lower-funnel performance tactics. Performance TV is bringing closed-loop measurement to brand investment. And AI is reshaping how consumers discover and purchase across the entire funnel.
In this recorded panel discussion, Pacvue brings together industry leaders Sunava Dutta, Eric Franchi and Andrew Lipsman to unpack what’s changing now — and how commerce teams should be preparing for 2026. Watch the full session to learn:
How retail media is evolving into a foundational media channel
What performance TV and upper-funnel commerce mean in practice
How brands are approaching full-funnel measurement and incrementality
Where leaders see the biggest opportunities — and risks — over the next 12–24 months
Key insights and practical perspectives from live audience Q&A on the future of commerce
