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Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
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Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
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The Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
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Uncover Omnichannel Growth on Walmart and Amazon
Learn unique attributes between the Walmart and Amazon marketplaces, best practices for growth & creating a holistic eCommerce strategy, and more. Summary The two retail giants Walmart and Amazon may have a lot in common, but their eCommerce marketplaces offer some distinct opportunities for sellers looking to reach new customers, grow market share, and increase […]
What’s New in Amazon Ads: Q1 2022
Together with Carlos De Almeida, Senior Account Manager at e-Comas, we walk through the latest features and advances in advertising that Amazon rolled out in Q1 2022.
Budget Reconciliation
Pacvue COO Mindy Fashaw and Account Director Riku Laitasalo kicked off our brand new series: The Pacvue Approach to eComm Strategy with a budget reconciliation 101.
Top 10 Learnings from Expo West
Pacvue’s top 10 learnings from Natural Products Expo West, including current challenges and opportunities facing the industry, what natural and organic industry need to know to be successful in 2022, and more.
Pacvue Fireside Chat: Finding Success and Opportunity on Amazon
Freddie Sexton, Co-Founder & Chief Strategy Officer at Toucan Advisors, LLC, shares his thoughts on how could brands find success on #Amazon. He also walks us through what metrics are the most meaningful for brands in different life cycle stages.
What We Would Be Talking About if We Were at Toy Fair
Latest Toys & Games category insights and what should brands and advertisers expect for the year ahead.
What is “Intelligent Marketplace Management” anyway?
Learn how Intelligent Marketplace Management is helping brands unify their sales, operations, and marketing teams with a single source of truth for retail analytics, prioritized recommended actions, and automated tools for greater scale.
Bloomberg Interview February 2022
Pacvue President Melissa Burdick speak on Bloomberg Technology again on February 3, 2022. Melissa shared her take on Amazon’s fourth-quarter earnings.
Q4 2021 CPC Report: Online shopping booms
For the first time with Q4 holiday data, we’re bringing you Amazon, Walmart and Instacart advertising data and retail business intelligence to help brands make sense of the current trends and respond to shifts in the market. Summary eCommerce sales rose 11% this holiday season in the U.S., up 61.4% in 2021 vs. 2019, now […]
The Million Dollar Question: Should you expand to Walmart Advertising?
Walmart’s eCommerce business has grown 87% over the past two years, but how to incorporate Walmart into your paid media strategy? Join Pacvue and Rise Interactive to learn whether or not you should expand to Walmart advertising. Summary We all know how Retail Media has exploded in recent years, but did you know that Walmart’s […]
Introducing Pacvue for eBay
Join Pacvue and eBay Ads in this webinar to discuss: the value of the eBay marketplace as a sales channel for brands, an overview of the paid media opportunities available on eBay, how to get started with Pacvue to optimize eBay Ads campaigns, and early learnings from advertisers seeing success with eBay Ads. Summary Brands […]
Activating ICIP Data: A Brown Bag with Instacart
Learn how brands are leveraging first-party data from Instacart’s Customer Intelligence Platform to craft & improve their ad strategies. Summary Tapping into the potential of first-party online shopping data is easier said than done, but one marketplace making it easy for brands to uncover insights is Instacart. The Instacart Customer Intelligence Platform (ICIP) data includes […]
Awards & Recognitions
