Last month, Amazon Ads expert David Zimmerman released an overview of all the best Amazon tools for sellers based on a number of different factors. And Pacvue is proud to have been ranked as the #1 tool for agencies!
To dive into the details about how the landscape is changing and what’s most valuable about Amazon tools going into the new year, Pacvue Co-founder and President Melissa Burdick and Anna Harrell, the Head of Product Evangelism, joined Luke McGinnis, Chief Revenue Officer, Krishna Vemulapali, Co-founder, and Ali Babul, Chief Evangelist at Trellis for a webinar hosted with David Zimmerman.
Amazon is the Biggest Partner and the Biggest Competition
As Melissa told the group: the key to staying successful in the Amazon ecosystem is to zig wherever Amazon zags. That means staying one step ahead of their innovation and technology. That’s why Pacvue has chosen an omnichannel route to go beyond Amazon: by sitting on top of the fragmentation in the market, Pacvue can offer a unique platform to connect all the commerce data from different retail destinations in one place.
Luke McGinnis, CRO at Trellis, agreed. “The best solutions keep innovating and listen to what sellers need,” he said. “Too many features are built for investors, not sellers. If you’re a tool in the space and you’re not innovating in a really creative and high-functioning way, Amazon is going to gobble it up.”
AI-Powered Ecommerce Will Change to Algorithmic Commerce
Krishna Vemulapali, co-founder at Trellis, touched on the changes he sees across the eCommerce landscape as AI starts to automate more and more processes. “The ability of a brand of any size to take an image and suddenly turn it into a lifestyle image or a video, we are talking about productivity gains that are unparalleled even ten years ago.”
With the increasing scalability offered by AI tools for both content creation and optimization, Krishna predicts that ecommerce will change to algorithmic commerce.
The Fundamentals of Selling Haven’t Changed – Just the Optimizations
Krishna explained that, ultimately, there are four key factors to driving demand on Amazon: advertising, pricing, promotions, and content.
“If you can do that right, you can make something happen,” he says. However, as the landscape gets more competitive, tactics and strategies have to change. This is where new features can really help. He explained that, at Trellis, the team has seen sellers become focused on the lead-up to big events by leaning in earlier and leaning out later, depending on the needs of the campaign.
As Anne explained, Pacvue’s mission is to make our customer’s lives easier. She highlighted Pacvue’s Budget Manager as a feature that can truly help sellers innovate when it comes to driving better performance from their ad campaigns. By dynamically optimizing your budget based on tags and segmenting campaigns based on categories, Pacvue shows a more granular, in-depth view of how the ad budget is being spent.
Ultimately, the group explained that the retail media ecosystem is always changing. The most important part is to find the tools that work best for your goals and, as Melissa said, keep zigging where the competition zags.
