About the Author

Amanda Dahlberg

Sr. Marketing Team Manager

Pacvue

Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.

Strategy & Trends

Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights

Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.

Amazon AMC

Health & Wellness

Leading Supplements Brand Utilizes Pacvue’s AMC Audience Targeting to Increase Total ROAS by 42%

Discover how a top supplements brand increased ROAS by 42% using Pacvue’s AMC audience targeting and DSP capabilities during Cyber 5.

Weekly Recap

3 minutes

October 18, 2024

October 18 Weekly Retail Roundup

Discover the latest Amazon Ads solutions unveiled at unBoxed 2024, PayPal’s ad network launch and Tesco’s retail media enhancements in our weekly roundup.

Strategy & Trends

5 minutes

October 16, 2024

Forget Cookies: Why Commerce Media is the Next Revolution in Advertising

It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]

Health & Wellness

Walmart Connect

Wellness Gets a Healthy Ad Boost

Discover how Olly achieved an 85% ROAS increase, 330% boost in sales, and 300% growth in new-to-brand sales through targeted Sponsored Search campaigns with Walmart Connect and Pacvue.

Amazon AMC

Amazon DSP

CPG

Global Consumer Goods Conglomerate Achieves 9% Increase in Sales by Utilizing Pacvue’s Solution for Amazon DSP and AMC

Discover how a leading global media agency achieved a 9% uplift in sales revenue using Pacvue’s solution for Amazon DSP and AMC.

Data & Insights

Strategy & Trends

October 10, 2024

Q3 2024 Benchmark Report

This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.

October 4 Weekly Retail Roundup

Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.

Strategy & Trends

The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition

In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.

September 20 Weekly Retail Roundup

Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially. Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]