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Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster 

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With 145 million customers shopping at Walmart each week—both online and in-store—their omnichannel data unlocks an incredible opportunity for advertisers. 

In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact. 

In this interview, Diana shares her vision on: 

  • Creating meaningful omnichannel connections between brands and customers 
  • Unlocking the power of first-party data to drive personalization at scale 
  • Key retail media trends shaping 2025 and how Walmart Connect is evolving 

Don’t miss this deep dive into Walmart Connect’s approach to retail media, packed with insights to help brands and agencies stay ahead. Watch now! 


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