About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
5 minutes
Activating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
The Million Dollar Question: Should you expand to Walmart Advertising?
Walmart’s eCommerce business has grown 87% over the past two years, but how to incorporate Walmart into your paid media strategy? Join Pacvue and Rise Interactive to learn whether or not you should expand to Walmart advertising. Summary We all know how Retail Media has exploded in recent years, but did you know that Walmart’s […]
Introducing Pacvue for eBay
Join Pacvue and eBay Ads in this webinar to discuss: the value of the eBay marketplace as a sales channel for brands, an overview of the paid media opportunities available on eBay, how to get started with Pacvue to optimize eBay Ads campaigns, and early learnings from advertisers seeing success with eBay Ads. Summary Brands […]
2 minutes
New Enhanced Keyword Research Tool in Pacvue
We are excited to announce that our brand-new Enhanced Keyword Research Tool is live, a feature made possible by integrating Helium 10 data into the Pacvue platform.
5 minutes
Best Practices for Maximizing Revenue on Your Amazon Brand Store
From understanding why a high-performing store is important to creating a high-quality Amazon store, here are the fundamentals you need to know to maximize your brand’s revenue.
Activating ICIP Data: A Brown Bag with Instacart
Learn how brands are leveraging first-party data from Instacart’s Customer Intelligence Platform to craft & improve their ad strategies. Summary Tapping into the potential of first-party online shopping data is easier said than done, but one marketplace making it easy for brands to uncover insights is Instacart. The Instacart Customer Intelligence Platform (ICIP) data includes […]
2 minutes
Pacvue Recognized as an Amazon Ads Partner Awards UK Finalist
We are excited to share that Pacvue has been recognized as a UK finalist for the 2021 Amazon Ads Partner Awards in both the Scaled Technology Award and Innovation Award categories.
4 minutes
Harnessing the Growing Power of Retail Media in 2022
In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.
Cyber 5 Performance: Results from Black Friday & Cyber Monday 2021
Results from Black Friday & Cyber Monday 2021: get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. Summary Get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. See how your performance stacks up against the […]
2021 Cyber 5 CPC Report
Results from Black Friday & Cyber Monday In yet another year of rapid growth for eCommerce, Thanksgiving 2021 kicked off a unique Cyber 5 shopping weekend in the midst of long-running supply chain challenges, a return to in-store visits, and a holiday shopping season that is said to have begun far before the deal event, […]
2 minutes
Updates to Instacart Ads Library Manager
Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.
1 minute
Setting Up Pacvue Before You Leave for Vacation
Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.
Awards & Recognitions
