About the Author

Amanda Dahlberg

Sr. Marketing Team Manager

Pacvue

Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.

September 20 Weekly Retail Roundup

Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially. Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]

September 13 Weekly Retail Roundup

Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.

August 23 Weekly Retail Roundup

Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.

August 16 Weekly Retail Roundup

Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.

Data & Insights

Strategy & Trends

July 11, 2024

Q2 2024 Benchmark Report

Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Strategy & Trends

Recording: 2024 Amazon Prime Day Summit

Watch Pacvue's session from Amazon Ads 2024 Prime Day Summit to learn how to tailor your full-funnel strategy to meet your Prime Day goals.

Strategy & Trends

May 15, 2024

2024 Amazon Prime Day Prep Guide

Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.

Trends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024

Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.

Top Strategies to Win Amazon Prime Day 2024

Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]

Strategy & Trends

3 min read

January 21, 2021

DSP vs Sponsored Display: 5 Key Differences between the Ad Types

Understanding the key differences between DSP and Sponsored Display ad types and the goals they can help you achieve will allow you to better balance your 2022 Amazon ad strategy.