Tag: Strategy & Trends
7 minutes
How to Optimize eCommerce Advertising Spend with Automation
No matter how targeted and creative your ad campaign is, factors beyond your control can significantly influence the payoff potential. For example, your ads might be driving shoppers to the Amazon Buy Box, but you’ll be lining the pockets of a third-party (3P) seller if they’ve beaten you on price. Operational issues or shipping delays […]
1 minute
Inside Retail Media: 1-on-1 with Jeff Cohen, Principal Evangelist at Amazon Ads
Learn how Amazon Ads is leading the retail media advertising charge in this illuminating interview.
3 minutes
Pacvue Receives “Overall Digital Commerce Platform of the Year” In 2025 RetailTech Breakthrough Awards Program
Pacvue, the leading Commerce Operating System that integrates retail media, commerce management and measurement, today announced it is the recipient of “Overall Digital Commerce Platform of the Year” in the third annual RetailTech Breakthrough Awards program. The company’s first-to-market platform drives incrementality, profitability and market share for brands, while turning insights into actionable recommendations. With […]
1 minute
Strategies for Winning the MegaSales
The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:
7 minutes
How to Use Digital Shelf Insights to Boost Amazon Advertising Campaigns
When advertising and ecommerce teams share insights, everybody wins. Understanding how your products are performing on the digital shelf can significantly boost Amazon advertising effectiveness and Amazon sales overall. For example: While this all seems like common sense, in reality, utilizing the data you need (Amazon sales data, stock levels, organic share of voice) to […]
1 minute
Inside Retail Media: 1-on-1 with Instacart’s Ali Miller
Instacart’s Ali Miller joins Pacvue’s Melissa Burdick to share winning retail media strategies and insights in this exclusive interview.
1 minute
Exploring Pacvue Commerce with Geoffrey & Luke
In this Q&A video, Pacvue's team of in-house experts explain how a unified approach to commerce and retail media is helping brands drive better performance with greater efficiency.
Q1 2025 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
8 minutes
The Ultimate Guide for Brands Utilizing Target’s Retail Media Network in 2025
Target’s retail media network, Roundel, is one to watch in 2025. Why? Target has created an exciting value proposition for brands wanting a little more bang for their buck. As competition continues to rise, Target’s Roundel is offering an appealing combination of easy-to-use tools, value-for-money advertising options, and one of the largest first-party data sets […]
6 minutes
EU Commerce Deep Dive Series: Italy Trends & Insights
Italy is a key player in the global eCommerce market, with a population of over 60 million people and a strong digital infrastructure. This article outlines the trends, challenges, and opportunities across Italy’s eCommerce sector, highlighting how platforms like Pacvue can help drive business success. Market Overview Italy’s eCommerce market has seen remarkable growth over […]
1 minute
Inside Retail Media: 1-on-1 with Roundel’s Brittany Marzette
In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.
4 minutes
Industry Leaders Demystify AI-Powered Search Over Breakfast
It’s no secret—AI is the latest technological gold rush. This year, Microsoft is investing $80 billion to build AI-enabled data centers for training AI models and deploying AI-powered and cloud-based applications. And they’re not alone. Heralded as the next industrial revolution, AI is already transforming the way business is conducted, including the way we search, shop, […]
Awards & Recognitions
