Tag: Strategy & Trends
4 minutes
4 Quick Wins for Amazon eCommerce Advertising
A few steps you can take to get quick eCommerce wins on Amazon.
4 minutes
Early Insights from Prime Day 2021
Consumer demand was higher than ever, CPCs were up dramatically, and advertisers tested new media opportunities.
4 minutes
6 Tips to Grow Sales with Amazon Sponsored Brands Video Ads
How to leverage SBV to differentiate your products from the competition and educate new customers, ultimately growing sales.
5 minutes
How CPG Brands Can Win Grocery and Convenience Retail Media with Instacart
CPG brands looking for new ways to grow brand awareness, increase repeat purchase behavior, and cross-sell should all take advantage of convenience retail media.
3 minutes
Use Gopuff Advertising to Reach Instant Needs Shoppers
Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.
4 minutes
2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
8 minutes
Everything You Need to Prepare for Amazon Prime Day 2021
Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.
6 minutes
Improve ROAS with Amazon Product Targeting vs Keyword Targeting
Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.
5 minutes
Test & Learn Amazon Advertising: 6 Use Cases to Try
Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.
8 minutes
How Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
4 minutes
Overview and Benefits of Advertising Optimization Rules
Best practices for using optimization rules.
4 minutes
Criteo Fast 5: Facts to Know and Recommendations
Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.
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