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Tag: Strategy & Trends

Strategy & Trends
Weekly Recap
Read time 4 minutes
November 15, 2024

November 15 Weekly Retail Roundup

Catch up on this week’s news, including what to expect in 2025, Google’s perspective on retail media networks, Instacart's new features, and insights from Prime Big Deal Days.

Strategy & Trends

Amazon Tools League Open Forum with Pacvue & Trellis

David Zimmermanm, host of Amazon Tools League, sat down with top leadership from Pacvue and Trellis to discuss what makes these two products stand out in the advertising market.

Strategy & Trends
Read time 10 minutes
November 14, 2024

Six Ways to Optimize your Amazon DSP Campaigns with Pacvue 

Discover six key strategies to enhance ROAS, target New-to-Brand customers, and refine audience segments with Amazon DSP.

The Evolution of Retail Media: Insights from Pacvue & Criteo
Strategy & Trends
Read time 3 minutes
November 8, 2024

The Evolution of Retail Media: Insights from Pacvue & Criteo 

Discover the trends driving retail media success in 2025 and beyond.

Strategy & Trends
Weekly Recap
Read time 3 minutes
November 8, 2024

November 8 Weekly Retail Roundup

Catch up on this week’s news, including what to expect in 2025, Google’s perspective on retail media networks, Instacart's new features, and insights from Prime Big Deal Days.

Strategy & Trends
Read time 5 minutes
November 5, 2024

Top Takeaways from Prime Big Deal Days, Target Circle Week, & Walmart Holiday Deals to Use for Cyber 5

Discover benchmark data from Prime Big Deal Days, Walmart Holiday Deals, & Target Circle Week to optimize your Cyber 5 strategy and drive Q4 success.

Getting Started with Amazon DSP
Data & Insights
Guides
Strategy & Trends
November 5, 2024

Getting Started with Amazon DSP Advertising Guide

Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...

Strategy & Trends
Read time 8 minutes
November 1, 2024

Holiday Season Promotions: How to ensure you’re profitable on Amazon, Walmart and Instacart

Ensure your promotions on Amazon, Walmart, and Instacart are profitable this holiday season in Pacvue's latest guide.

Strategy & Trends
Read time 8 minutes
October 31, 2024

Measuring Incrementality in Retail Media for Holiday Season Campaigns

Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.

Data & Insights
Strategy & Trends

Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth

The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]

Strategy & Trends

Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights

Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.

EU Commerce Deep Dive Series: France Trends & Insights
Strategy & Trends
Read time 6 minutes
October 29, 2024

EU Commerce Deep Dive Series: France Trends & Insights

France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]

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