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Optimize Retail Media Performance for Beauty & Personal Care Brands

Pacvue unifies retail media and commerce, enabling Beauty brands to grow market share and reach new shoppers on Amazon, Ulta, Target, TikTok Shop, and more. With connected insights across marketplaces, brands can make smarter, faster decisions all in one place.

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Pacvue

Attract New Beauty & Health Audiences with Amazon DSP & AMC Insights

Grow your market share and reach new-to-brand shoppers with Amazon DSP and Amazon Marketing Cloud. Pacvue connects awareness, consideration, and purchase moments in one platform so Beauty brands can expand efficiently and prove every dollar’s impact.

  • Find Beauty shoppers ready to buy

    Use AMC Audiences to identify shoppers exploring skincare, cosmetics, and haircare. Deliver precise, data-driven ads that appear when interest is highest to convert curiosity into loyalty.

  • Build retention through Subscribe & Save

    Re-engage existing shoppers with purchase-behavior audiences. Automate retention campaigns around Subscribe & Save programs or replenishment schedules to keep your brand top of mind after checkout.

  • Expand reach across marketplaces

    Manage and measure retail media campaigns across Amazon, Instacart, DoorDash, Ulta, and emerging social commerce channels like TikTok Shop all from a single, connected view.

Pacvue’s automation capabilities have been a game-changer for Colgate in KSA. The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.

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Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
Pacvue

Maximize Sales and Visibility During Key Beauty Shopping Events

Make the most of high-traffic moments like Prime Day, Cyber 5, seasonal launches, and category promotions. Pacvue gives Beauty & Personal Care brands a unified retail media and commerce platform to plan, execute and analyze across Amazon, Ulta, Target, Sephora, and TikTok Shop all with profitability in mind.

  • Optimize Digital Shelf Performance for Maximum Impact

    Improve product rankings and visibility across every retailer with Pacvue’s built-in digital shelf tools. Monitor share of voice, content quality, and availability to capture shoppers at the moment of discovery. Use Market Insights to identify conversion opportunities and stay ahead of competitors.

  • Maintain Consistent Performance Across Events

    Reach shoppers when they’re most likely to buy with dayparting and budget automation. Pacvue identifies high-converting times, adjusts pacing and bids automatically, and sustains performance through both major events and everyday sales periods.

  • Streamline Promotions with Automation

    Launch promotions faster and reduce manual campaign setup. Pacvue automates coupon activations, bulk discounts, and Subscribe & Save offers, reallocating budgets in real time during high-traffic periods so your team can focus on creative strategy and growth.

Pacvue

Measure Impact with Confidence

Get a complete view of media efficiency across Amazon, Ulta, Target, and TikTok Shop.

  • Unified Insights Across Retail Channels

    Analyze campaign, sales, and profitability data in one platform. Pacvue transforms disconnected metrics into unified insights that reveal what’s driving conversion and incremental growth across every channel.

  • Accurate Measurement for Smarter Decisions

    Powered by first-party data and machine learning, Pacvue’s console identifies which channels and campaigns generate real incremental revenue, helping teams invest confidently in what works.

  • Smarter Forecasting and Budget Planning

    Forecast spend outcomes using predictive analytics and historical performance trends. Pacvue’s planning tools help Beauty advertisers optimize budgets and prioritize investment for long-term profitability.

Leading beauty brands powered by Pacvue have seen results like:

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+13%

Weekly Revenue Lift (avg)

+19

Increase (avg) in Best Seller Rank Position

+5%

Paid Search Revenue Lift

+3%

Paid Search Conversion Rate Lift

+81%

ROAS

+186%

Sales

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the pacvue difference

See how leading beauty brands turn insights into results

All case studies
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Pacvue
Filorga collaborated with Labelium to leverage Pacvue’s advanced solution to increase presence on Amazon and adopt a full-funnel approach within the premium beauty category.
30% Incremental Monthly Ad Spend
45% Monthly Unique Impressions
51% Monthly Detail Page Views
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Pacvue
By implementing Pacvue’s dayparting and automation, Poméol maximized ad spend and drove sales ahead of the Christmas shopping period.
71% Increase in ROAS
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Pacvue
Publicis Media implemented a multifaceted strategy utilizing rule-based budget management automation, dayparting, and strategic budget allocation between Sponsored Brand and DSP.
140% Increase in Sales
53% Increase in NTB Orders
40% Increase in ROAS
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Experience the future of Beauty Retail Media & Commerce

Discover how Pacvue powers Beauty brands to optimize retail media, drive profitable growth, and win across every channel.

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