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The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:
- How to Optimize Product Content: Discover how you can ensure your product descriptions are clear, concise and lead to conversions during tentpole shopping events, as well as how to utilize relevant keywords and metadata to ensure discoverability and enhance the customer experience.
- Why Cross-Functional Alignment is Critical: Learn why establishing a cohesive team, including R&D, supply and IT, that understands e-commerce dynamics is crucial.
- How to Make Smarter, Data-Driven Decisions: Uncover how to more easily monitor key performance indicators like conversion rates, average order value, and customer lifetime value to refine strategies and improve performance on the digital shelf.
