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Strategy & Trends
Read time 5 minutes
January 12, 2022

Using Bid Placement Modifier Rules to Succeed on Amazon

Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.

Strategy & Trends
Read time 6 minutes
January 6, 2022

Pacvue Year in Review: Top Resources to Help You Kick Off 2022 Right

Pacvue’s most popular blog posts, webinars, guides, and news from 2021 to help you start the New Year with the latest best practices and trends.

Strategy & Trends
Read time 5 minutes
December 27, 2021

Best Practices for Maximizing Revenue on Your Amazon Brand Store

From understanding why a high-performing store is important to creating a high-quality Amazon store, here are the fundamentals you need to know to maximize your brand’s revenue.

Strategy & Trends
Read time 3 minutes
December 17, 2021

Hit the Ground Running in January

The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.

Strategy & Trends
Read time 4 minutes
December 13, 2021

Harnessing the Growing Power of Retail Media in 2022

In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.

Strategy & Trends
Read time 5 minutes
December 7, 2021

Key Learnings from Cyber 5 2021

The data is in, and it shows that Black Friday and Cyber Monday have informally become terms for a months-long deal event. Check out some of this year's top performance trends.

Strategy & Trends
Read time 7 minutes
December 1, 2021

Amazon Search and Display: Better Together

Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.

Strategy & Trends
Read time 4 minutes
November 19, 2021

Optimization Tips Using Pacvue for Cyber 5 and the Holidays

The holiday season is finally here, so we pulled together a quick checklist for advertisers using Pacvue to maximize their campaign performance during the Cyber 5 holiday weekend.

Strategy & Trends
Read time 5 minutes
November 15, 2021

Coping with Q4 Headwinds

Supply-chain disruptions and other challenges such as commodity prices and out-of-stock issues have all impacted sellers in Q4. Here's what you can do to manage these constraints.

Strategy & Trends
Read time 1 minute
November 10, 2021

Setting Up Pacvue Before You Leave for Vacation

Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.

Strategy & Trends
Read time 4 minutes
November 1, 2021

Advanced Techniques to Grow Your Business Using Sponsored Display

Learn how to dial up the impact of your Sponsored Display campaigns with targeting techniques and new custom creative solutions from Amazon Advertising.

Strategy & Trends
Read time 7 minutes
October 28, 2021

How to Localize Your Product Listings on Amazon Europe (And Why You Should!)

Localization goes beyond language translation and is critical to succeeding on European marketplaces. e-Comas takes a close look at what localization is and why it’s so important.

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