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About the Author

Victor Yakovlev

Victor Yakovlev is a Product Marketing leader with over 10 years of experience in product strategy and marketing. He is a passionate and results-oriented leader who delivers tangible outcomes through data-driven insights and deep expertise in e-commerce and retail.

Strategy & Trends
Read time 3 min read
November 11, 2022

How to Calculate and Improve Your eCommerce Product Profitability

This post covers how to calculate and improve the profitability of your eCommerce business.

Product Updates
Read time 2 min read
September 30, 2022

Introducing the Most Innovative Ecommerce Forecasting Model

Read this post to learn about Pacvue's newly released forecasting model that helps brands forecast consumption with precision.

Strategy & Trends
Read time 3 min read
September 23, 2022

6 Ways to Drive Profitability and Incrementality with Pacvue Commerce + Pacvue Advertising Integration

This post highlights six use cases for how the Pacvue Commerce and Advertising integration can help your business drive incrementality and profitability.

Product Updates
Read time 2 min read
August 4, 2022

Create Data-Driven Walmart Marketing Campaigns with New Category Intelligence in Pacvue Product Center

The intro of Walmart Category Intelligence and the Pacvue Product Center allows advertisers to focus on creating data-driven strategies without spending days harvesting keywords.

Data & Insights
Strategy & Trends
Read time 2 min read
July 5, 2022

Amazon Prime Day Strategies to Increase Sales

This post covers strategies and areas to look after when preparing for this year’s epic Amazon Prime Day shopping event.

Product Updates
Read time 2 min read
April 22, 2022

Announcing General Availability of Pacvue Commerce for End-to-End eCommerce Management

We are excited to announce the general availability of our end-to-end marketplace management platform, Pacvue Commerce.

Awards & Recognitions