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Pacvue

Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.

Cyber 5 Performance: Results from Black Friday & Cyber Monday

Amazon metrics from the 2020 holiday season revealed major shifts in customer behaviors. See the trends and get insights you can leverage to optimize your eComm advertising strategy. Summary Amazon metrics from the 2020 holiday shopping season revealed major shifts in customer behavior. In this webinar, you’ll get insights you can leverage to optimize your […]

Amazon DSP: How to integrate the ad type into your Amazon Advertising Strategy

Go beyond keywords and engage high-value audiences with Amazon DSP. Learn how to automate and optimize DSP campaigns, complement your existing programs, and which categories get the most benefit from DSP. Summary With Amazon DSP (demand-side platform), go beyond keywords and build awareness with the audiences most likely to engage with your brand. This webinar […]

Guides
November 25, 2020

2021 Planning Guide: New Year, New Plan

Ecommerce Ad Strategy Best Practices for a Transformative Year ‍ One of the most transformative and disruptive years for eCommerce is over. ​How should you revise your 2021 eCommerce advertising to respond to the aftermath and plan for future disruptions? What will the 2021 advertising landscape look like? Companies that were able to ride the […]

Strategy & Trends
Read time 6 minutes
November 23, 2020

Women in Ecommerce Recap: Advice for Career and Team Success from Women in 2020

Recently, Pacvue and Catalyst co-hosted a “Women in Ecommerce” virtual event to provide a space for conversations and create a community. Here're some key takeaways from the event.

Guides
November 17, 2020

Top Five Best Practices for Your Instacart Campaigns

Capture Instacart’s growing online grocery shopping market How can your brand take advantage of the massive growth in online grocery marketplaces? With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies.   Instacart saw incredible growth […]

Catalyst and Pacvue’s Women in Ecommerce Event

Recently, we co-hosted a “Women in Ecommerce” virtual event with Catalyst to provide a space for conversations and created a community. We discussed how to plot a path to success in #eCommerce, and how to balance it all in the COVID-era.

Guides
November 11, 2020

Instacart Advertising Guide for Alcohol Brands

Learn how to optimize alcohol eCommerce and build brand awareness on Instacart Online grocery shopping is the future. How can your alcohol brand leverage Instacart’s growing audience of online shoppers? 2020 has changed the way we live, shop, and work, bringing both challenges and opportunities for brands and companies. One marketplace that has seen substantial […]

Holidays 2020 – Get Ready for Black Friday and Cyber Monday

Practical tips for a profitable Cyber 5 and holiday shopping season, including how to do data tracking, ensuring sufficient inventory, and optimizing your ads. Summary Cyber 5 deals can be a game-changer for your brand. This webinar offers practical tips for a profitable holiday shopping season, including data tracking, ensuring sufficient inventory, and optimizing your […]

Strategy & Trends
Read time 1 minute
November 6, 2020

Bloomberg interview: Takeaways from Amazon’s Earnings Report

Bloomberg interview: Takeaways from Amazon's Earnings Report

Friday Snack Breaks: Use SOV Data for Instacart Advertising

Have you ever wondered how the Share of Voice (SOV) data can help to improve your Instacart ad performance? Our very own ad gurus Sok and Misha joined our Friday Snack Breaks series, check out this video for some practical tips they’ve prepared for you!

Q3 2020 CPC & Prime Day Reports: Learnings to Apply for the Upcoming Holidays

Quarterly Amazon ads trends around CPC, CPA, and ROI, how brands can navigate growth of online demand, and how Prime Day can help brands prepare for Cyber 5.

Reports
October 22, 2020

Prime Day 2020 CPC Report

In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]

Awards & Recognitions