About the Author
Pacvue
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
6 minutesHow to Win with Amazon DSP Advertising Using Pacvue
Get more out of your Amazon DSP advertising management with an API connected platform like Pacvue, equipped with enhanced features to help brands. Read our blog for more.
5 minutesMake the Most of Amazon Marketing Cloud (AMC) Data
This post covers the data available through AMC, how Pacvue integrates with AMC and supports advertisers, and how AMC changes the bigger picture for advertisers.
Q1 2022 CPC Report: Helium 10 + Pacvue Performance Data
We’re bringing you Q1 2022 Amazon, Walmart, and Instacart advertising data from Pacvue and Helium 10 to help brands make sense of the current trends and key drivers in the retail media ecosystem. Summary What’s new with Amazon advertising? Pacvue’s President and Co-Founder, Melissa Burdick, is joined by Ben Aldern, Staff Data Analyst at Helium […]
5 minutesUncover Omnichannel Growth on Walmart and Amazon
Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.
Q1 2022 CPC Report
How can your eCommerce brand stay ahead of the competition amidst long-term supply chain issues, budget conscious consumers, and regularly changing ad features and strategies? Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. For the first time, Pacvue […]
Uncover Omnichannel Growth on Walmart and Amazon
Learn unique attributes between the Walmart and Amazon marketplaces, best practices for growth & creating a holistic eCommerce strategy, and more. Summary The two retail giants Walmart and Amazon may have a lot in common, but their eCommerce marketplaces offer some distinct opportunities for sellers looking to reach new customers, grow market share, and increase […]
4 minutesShoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
4 minutesKey eCommerce Takeaways from National Products Expo West
This year’s National Products Expo West conference was an opportunity for thousands of brands to showcase the best of their talent and innovations. Here's a recap from the event.
2 minutesPacvue Becomes First Software Provider to Offer Advertising via Bol.com
The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace.
5 minutesProsper Show Recap: Maximize Sales and Profitability with Walmart Connect
If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick's discussion on Walmart Connect.
2 minutesPacvue Partners with Kroger Precision Marketing for On-site Advertising
Pacvue is ecstatic to be among the first three approved advertising partners working with Kroger to buy product listing ads on Kroger eCommerce sites.
What’s New in Amazon Ads: Q1 2022
Together with Carlos De Almeida, Senior Account Manager at e-Comas, we walk through the latest features and advances in advertising that Amazon rolled out in Q1 2022.
Awards & Recognitions
