About the Author
Amanda Dahlberg
Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.
Q3 2024 Benchmark Report
This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.
3 minutesOctober 4 Weekly Retail Roundup
Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.
The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition
In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.
5 minutesSeptember 20 Weekly Retail Roundup
Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially. Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]
3 minutesSeptember 13 Weekly Retail Roundup
Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.
4 minutesAugust 23 Weekly Retail Roundup
Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.
4 minutesAugust 16 Weekly Retail Roundup
Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.
Q2 2024 Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
Recording: 2024 Amazon Prime Day Summit
Watch Pacvue's session from Amazon Ads 2024 Prime Day Summit to learn how to tailor your full-funnel strategy to meet your Prime Day goals.
2024 Amazon Prime Day Prep Guide
Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.
9 minutesTrends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024
Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.
7 minutesTop Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
Awards & Recognitions
