About the Author
Adam Hutchinson
3 min readLeveraging Paid Media to Capture Target’s Online Growth
How to master eCommerce growth with Target: some latest strategies and insights for success in Target.com and the Target app.
3 min readHow to Apply COVID-19 Learnings to Your 2021 Ad Strategy
What can the changes brought about by COVID-19 teach us? How should brands be planning for their 2021 ad strategies?
4 min readWhat’s New: eComm Advances & Latest Features from Q3
If you’ve missed any of the major news and opportunities from Q3, here is a round-up of everything from last quarter to keep in mind as we move through Q4 and into 2021.
4 min readQ&A: Top Prime Day Tips from an Amazon Agency
In a recent interview, we spoke with Chris Mole and David Bradley from Molzi, a full-service Amazon agency, to discuss how they’re approaching Prime Day this year.
4 min readWhat US Brands Need to Know About Expanding into Amazon in Europe
How brands can successfully expand into the European marketplaces.
5 min readWinning Better Together: Building a Cohesive Ad Strategy Across Marketplaces
Here are a few ways to build a cohesive strategy across Amazon, Walmart, and Instacart.
3 min read[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting
After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.
5 min readCommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”
2 min readNumber one tool for Amazon Advertising according to David Zimmerman, PPC expert
According to David Zimmerman, PPC expert, Pacvue is the number one tool for Amazon Advertising.
3 min readTikTok 101 and Opportunities for Brands
TikTok provides brands with the opportunity to create viral moments in a way that no other platform has ever done before.
6 min readWhere eCommerce Stands for the Remainder of 2020
Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.
Awards & Recognitions
