Pacvue and Amazon Ads are hosting an intimate evening for senior leaders in performance marketing and retail media. Connect with Cyrus Zaboli, Head of DE Ad Tech Sales for Amazon Ads, and Mark James, VP of EMEA for Pacvue, alongside peers shaping the future of retail innovation across Europe.

This exclusive gathering offers meaningful conversation, strategic insights, and a refined evening in the heart of Cologne.

This is a limited-capacity event for senior brand and agency leaders. Submit your interest to request an invitation.

Most commerce media programs are still built for a funnel that no longer exists. Brands run upper-funnel awareness on one platform, mid-funnel consideration on another, and conversion on a third, measuring each in isolation and losing the connective tissue between them. That fragmentation has a cost: budget waste, duplicated targeting, and a lack of insight into how commerce media actually drives the business. This session brings together Bayer and Pacvue to unpack what full-funnel commerce media strategy looks like in practice.

Attendees will walk away with:

• • Actionable insights on building a more connected approach across the funnel
  • A practical framework for connecting upper-funnel and lower-funnel investment so each stage informs the next
  • Tips for how to reframe measurement around business outcomes rather than platform-specific metrics
  • Real examples of what “full-funnel maturity” looks like in practice

Join us throughout DMEXCO to explore Pacvue’s full suite of solutions for retail media advertising, commerce, and performance marketing across Europe. Our team is on hand to discuss your specific challenges, share industry insights, and demonstrate how we help leading brands scale their retail media success.

Stop by for complimentary coffee daily, and join us on September 23rd at 3:30 PM for a complimentary Happy Hour and an opportunity to connect with our leadership team.

Meet Our Team: