Streamline Retail Media Management for Beauty & Health Brands
Pacvue empowers beauty & health brands to accelerate growth by connecting commerce operations and retail media execution in a single source of truth, enabling brands to take the reigns on performance across marketplaces and leverage real-time insights to enhance profitability and market share.
- Expand reach and standardize measurement across 90+ global retailers.
- Increase sales while optimizing inventory, profitability, and Buy Box performance.
- Save 200-500 hours annually with automated campaign creation and workflows.
- Automate budget allocation and forecasting to maximize efficiency and impact.
- Understand ad spend impact with the industry’s most robust incrementality model.
Trusted by leading health & beauty brands
Attract New Audiences for Beauty & Health Brands with Amazon DSP & AMC Insights
Unlock the full potential of DSP to reach new customers and grow your brand like never before.
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Target beauty seekers looking for their next skincare routine
Use Pacvue’s AMC Audiences to reach customers browsing and searching for products, serving the right ads at the perfect moment.
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Boost loyalty with Subscribe & Save targeting
Connect with customers already subscribed to other beauty and health products through Pacvue’s pre-built purchase behavior audiences, turning them into long-term subscribers.
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Reach beauty enthusiasts throughout their shopping journey
Amazon’s extensive DSP placements allow you to serve ads to customers wherever they spend time online, whether on or off Amazon. With pre-built templates for each stage of the buyer journey, launching full-funnel DSP campaigns is now seamless.
What health & beauty leaders love about Pacvue
We’re excited to experience Pacvue’s innovative and most robust solution for incrementality measurement, which not only showcases how our advertising impacts total sales but also accounts for long-term value. We look forward to seeing the continued evolution and advancements from their team!
We’re excited to be using Pacvue’s innovative new answer to the incrementality challenge as it has allowed us to effectively measure the impact of our advertising in driving true incremental sales growth. It has given us insight into performance across the different Amazon advertising channels, providing us the guidance that we need to ensure we are maximizing our investments.
Maximize Sales and Visibility During Key Beauty & Health Shopping Events
Leverage Pacvue’s powerful tools to drive impactful results during major tentpole events like Prime Day, Cyber 5, and other peak shopping periods.
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Optimize Digital Shelf Performance for Maximum Impact
Use Pacvue’s digital shelf evaluation tools to improve product rankings, enhance discoverability, and ensure your brand dominates during critical shopping periods.
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Achieve Consistent Performance Across Time Periods
Using Pacvue’s Dayparting, brands can target beauty & health shoppers at high-converting times, maximizing ROI and sales during key shopping windows.
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Streamline Bulk Promotions with Automation
Maximize your efficiency with automated workflows for managing bulk discounts, Subscribe & Save offers, and other promotional tactics. Pacvue Commerce reduces the manual effort required, allowing your team to save time and prioritize strategy.
Standardized Measurement Across 90+ Marketplaces
Say Goodbye to Guesswork and Hello to Incremental Measurement You Can Trust
In the complex world of eCommerce, the ability to reliably measure the impact of media on sales is key. While measuring every touchpoint in a purchase journey is impossible, Pacvue’s iROAS model helps you come the closest. Our iROAS Dashboard empowers health and beauty brands to unlock the full potential of their advertising efforts by providing reliable incrementality insights across multiple channels and retailers.
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Accurate Incrementality Measurement for Smarter Decisions
Pacvue’s iROAS model uses advanced machine learning to measure true incremental sales impact, ensuring every ad dollar drives growth.
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Unified Insights Across Retail Channels
Pacvue’s Incrementality Console centralizes performance data, offering a clear view of advertising effectiveness across channels.
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Confidently Forecast Media Impact
Simplify budget planning with accurate forecasting tools, empowering your team to maximize revenue and exceed goals.
Additional feedback from our health & beauty brand partners
140%
increase in sales
Discover how Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue to revolutionize their commerce
Learn MorePublicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.
Publicis Media for L’Oreal
91%
increase in return on ad spend
Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights
Learn MoreLeveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt’s success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.
Reckitt for Enfamil® on Amazon
330%
Sales Increase
Olly Gets a Healthy Ad Boost on Walmart Connect with Brand Term Targeting
Learn MoreOlly wanted to grow its customer base and share of voice, and was interested in advertising strategies that could help increase awareness and sales with customers looking for other vitamin products across the Walmart site and app.
71%
ROAS Improvement
Poméol® drives 71% ROAS growth over Cyber-5 using Pacvue Dayparting
Learn MorePoméol®, a French health and beauty Brand, needed to optimize its limited campaign budget post-Black Friday and Cyber Monday. By implementing Pacvue’s dayparting and automation, Poméol maximized ad spend and drove sales ahead of the Christmas shopping period
Awards & Recognitions
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