US CTV ad spending is projected to grow 14% year-over-year in 2026, reaching approximately $38 billion, and is expected to surpass traditional TV ad spending for the first time by 2028, according to eMarketer. Pacvue and Walmart Connect present a session designed to give brands and agencies a clear path to activating Connected TV ahead of the holiday season and beyond.
Join Pacvue’s Alex Andu, Retail Media Associate Director, and Walmart Connect’s Clara Lasher, Senior Partner, CTV Sales Specialist, as they walk through how VIZIO’s premium streaming inventory and Walmart’s first-party shopper data work together, with a focus on connecting upper-funnel reach to measurable, closed-loop sales results.
Reach Beyond Linear TV: Learn how Walmart Connect and VIZIO reach audiences that linear TV and other streaming platforms miss, and why a smaller audience built from first-party shopping signals consistently outperforms a broader demographic buy.
CTV’s Impact on Sales: See how to measure CTV’s effect on sales lift, new-to-brand buyers, and search and conversion behavior, using incremental measurement (exposed versus non-exposed audiences) instead of last-click.
Sequence CTV Into a Full-Funnel Plan: Explore how VIZIO Home Screen placements and seasonal sponsorships pair with retargeting and sponsored search, so awareness converts into search lift and sales instead of just reach.
How to Activate CTV: Understand the range of activation options, from managed placements to programmatic buys through supported DSP partners, plus the frequency signals that tell you when to dial back.
Whether you’re planning your first CTV campaign or looking to prove an existing investment ahead of the holidays, this session helps brands and agencies build a connected, measurable CTV strategy.
