Inside ChatGPT Ads: Join Pacvue, OpenAI, and Kepler on June 10 at 9 AM PDT / 12 PM EDT to see what's working now.

RSVP now.

The 2026 Guide to Commerce Media in Germany

Europe’s second-largest retail media market, and one of the most complex. Get the full guide to planning, activating, and measuring commerce media in Germany in 2026.

See what's inside

Inside the Guide

The German landscape. Amazon Ads remains the leading commerce media platform alongside Otto, REWE, EDEKA, and Kaufland. The guide breaks down the players, formats, and the fragmentation that defines the market.

See the German landscape

Amazon DE performance trends. Quarterly CPC, ROAS, and CVR data across Sponsored Products and Sponsored Brands. The guide shows where costs spiked and how Q4 recovered.

View the performance data

A 5-step planning framework. From setting the North Star to measuring and reallocating. The guide covers what works in Germany and the common pitfalls to avoid.

Get the planning framework

Germany's fragmented retail ecosystem, strict privacy expectations, and cautious approach to data-driven advertising require brands to rethink strategies that work in more mature markets. The guide shows what makes Germany distinctive in 2026.

See the German landscape

Amazon DE CPCs rose sharply through Q3 2025 as auction competition intensified. Q4 recovery wasn't driven by lower bids, it was conversion-led, with Sponsored Brands CVR climbing from 15.1% to 19.6%. The guide walks through the full quarterly data and what it means for 2026.

View the performance data

More than 30 retail media networks are now active in Germany. Rewe, Edeka, Otto, Kaufland, and Schwarz Media are building real momentum, and the brands building these direct relationships now will gain efficiency advantages before auction competition reaches Amazon's intensity.

Get the planning framework
the pacvue difference

Delivering commerce outcomes at scale for +70,000 brands and agencies

All case studies
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
L’Oréal UK and Publicis Media UK connected retail readiness signals directly to media execution through Pacvue’s Commerce Media OS, ensuring ad spend was dynamically concentrated on in-stock, Buy Box-eligible listings.
+1.42x Increase in ROAS
+1.44x Increase in CTR
Read the case study
Perdue expanded beyond search into Walmart Connect’s Onsite Display ecosystem with Pacvue, using AI-driven budget management, Share of Voice analytics, and full-funnel targeting to unlock new customer growth at scale.
80.6% Increase in sales
31% Increase in new-to-brand buyers
280% Increase in new-to-brand sales
Read the case study
field_68b04540b862f
13% Average weekly revenue lift
+19 Improvement in Best Seller Rank (BSR)
5% Paid Search Revenue Lift
Read the case study
WPP Media used Pacvue’s Automated Rules to optimize Amazon Ads for Mars in Saudi Arabia, dynamically adjusting bids against target ROAS and eliminating wasted spend.
76% Increase in ROAS
155% Increase in sales
60% Increase in NTB sales
Read the case study

Scale commerce media in Germany.

Download the guide
German market landscape
Amazon DE performance data
5-step planning framework