With support from Bizon and Pacvue, CEVA France transformed its fragmented retail media operations into a centralized, data-driven model that improved performance visibility, boosted efficiency, and enhanced strategic decision-making across its Amazon Ads investment.
33%
Reduction in Manual Campaign Management Time
The Challenge
CEVA France managed campaigns through fragmented processes with limited visibility into performance, creating challenges in aligning advertising efficiency with broader brand objectives. The team sought to enhance operational efficiency, analytical depth, and investment control across all retail media activities—particularly within Amazon DSP and Sponsored Ads.
Pacvue gives us the control and visibility we need to manage Amazon DSP at scale. Our teams spend time on manual workflows and more time advising clients.
This partnership gives us the confidence to scale our retail media investments with the transparency and control we need to grow responsibly.
The Solution
Working with Bizon and Pacvue, CEVA France centralized Amazon Ads campaign management within a unified, technology-driven platform. Through Pacvue, Bizon activated advanced audience segmentation, automated campaign workflows, and real-time reporting to help enhance transparency, control, and agility across CEVA’s retail media strategy.
Results
This integrated approach improved reporting efficiency and streamlined workflow automation, reducing manual campaign management time by 33%. ROAS remained stable due to a deliberate focus on governance and reporting efficiency rather than bid optimization. The team gained faster, more actionable insight into campaign performance, enabling data-driven decisions with greater confidence and speed. Beyond the numbers, the partnership fostered stronger coordination between CEVA’s internal team and Bizon’s retail media experts—creating a foundation for long-term strategic growth.
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