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Tag: Strategy & Trends

Strategy & Trends
Read time 4 min read
September 7, 2021

How to Win in Q4

Between increased CPCs, out-of-stock items, and the holiday season coming up, you need to have a strategy in place to win the hybrid trend in the long term.

Strategy & Trends
Read time 5 min read
September 3, 2021

Showcase Your Brand with Walmart Connect Search Brand Amplifier

Put your brand in the spotlight with Search Brand Amplifier (SBA), yet another cost-effective search ad product from Walmart Connect.

Strategy & Trends
Read time 5 min read
September 1, 2021

Key to Success in Conquering Negative Keywords

MarketplaceOps takes a closer look at how to use negative keywords to optimize your content marketing efforts and ad campaigns on Amazon and Google.

Product Updates
Strategy & Trends
Read time 3 min read
August 25, 2021

Save Countless Hours with Pacvue’s Super Wizard

Are you looking to create multiple Sponsored Products campaigns in bulk? Pacvue’s Super Wizard tool will help you quickly create hundreds of campaigns within just a few minutes.

Strategy & Trends
Read time 4 min read
August 19, 2021

The Four Growth Strategies Every Amazon Brand Store Needs to Take Advantage of

Amazon Brand Stores have always been a major feature in any growth strategy. As a business looking for long-term growth and to scale, a Store is a worthwhile investment to make.

Strategy & Trends
Read time < 1 min read
August 18, 2021

Why Aggregators Need Ad Tech to Scale

Amazon and direct-to-consumer aggregators have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers.

Strategy & Trends
Read time 5 min read
August 17, 2021

Retail Media Mythbusters – What Would You Believe?

Let’s look at the cold hard facts and bust open some common misconceptions in the retail media industry today.

Data & Insights
Strategy & Trends
Read time 4 min read
August 9, 2021

How Ad Spend Impacts Competitors’ Share of Voice

How a top leading brand's ad spend changes drove industry shifts in share, allowing competitors to capitalize on more efficient sales, leading to missed revenue and profits.

Strategy & Trends
Read time 3 min read
August 3, 2021

4 Tips for Accelerating Your Target Ecommerce Advertising

Target’s app and website have huge potential if you know how to leverage it for your brand. Here is a quick guide to help you find success on Target.

Strategy & Trends
Read time 12 min read
July 22, 2021

What are Sponsored Display Ads? Everything You Need to Know

Everything you need to know about Amazon Sponsored Display Ads.

Strategy & Trends
Read time 3 min read
July 21, 2021

4 Instacart Advertising Strategies for Online Grocery Success

With a boom in serviceability since the pandemic, Instacart has become a safe bet for your eComm ad. Here is how you can make the most of this platform when establishing your brand

Strategy & Trends
Read time 3 min read
July 15, 2021

How To Leverage eCommerce Platforms To Squeeze The Most Out Of Your Ad Dollars

Ecommerce advertising is a trillion-dollar industry today. With the shift to retail media marketplace platforms, it’s no wonder that generating ROI is a hot topic.

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