Tag: Strategy & Trends
3 minutes
The Evolution of Retail Media: Insights from Pacvue & Criteo
Discover the trends driving retail media success in 2025 and beyond.
3 minutes
November 8 Weekly Retail Roundup
Catch up on this week’s news, including what to expect in 2025, Google’s perspective on retail media networks, Instacart's new features, and insights from Prime Big Deal Days.
5 minutes
Top Takeaways from Prime Big Deal Days, Target Circle Week, & Walmart Holiday Deals to Use for Cyber 5
Discover benchmark data from Prime Big Deal Days, Walmart Holiday Deals, & Target Circle Week to optimize your Cyber 5 strategy and drive Q4 success.
Getting Started with Amazon DSP Advertising Guide
Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...
8 minutes
Holiday Season Promotions: How to ensure you’re profitable on Amazon, Walmart and Instacart
Ensure your promotions on Amazon, Walmart, and Instacart are profitable this holiday season in Pacvue's latest guide.
8 minutes
Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
6 minutes
EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
5 minutes
The Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
4 minutes
4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
10 minutes
Winning Black Friday and Cyber 5 in 2024: A Guide to Digital Shelf Optimization with Pacvue
Maximize holiday season sales in 2025 with digital shelf optimization. Learn how to improve product visibility, seasonal content and advertising performance.
Awards & Recognitions
