Making Sense of MCP: Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce media operations. June 30th, 9 AM PDT / 12 PM EDT.

Register now.

This is Pacvue Prism

Prism is the commerce-native platform that connects every media channel to the outcomes that matter to your brand. One system. Real accountability. 

Step inside the
Agentic Commerce Grid

Powering your brand’s Agentic Commerce Grid 

The post-funnel era 

Today’s customers discover, consider, and buy in a single session on a single platform. Locking channels to funnel stages means measuring only the slice you own and missing billions in invisible spend.

The Grid

The three axes: channel, ad type, and customer journey stage. Every combination creates a unique outcome. No stage is locked to a channel. Every cell is a signal.

Infinite by design  

As new platforms emerge, shoppable streaming, conversational AI, whatever’s next, the grid expands. Brands win by activating new channels fast, not debating where a new platform fits in the old model.

Pacvue brings order to the chaos

With just one login, your team can gain deep insights and optimize their work across 100+ retailers and partners across 30+ countries.

See, plan, and activate across your brand’s Commerce Grid.

Your entire Agentic Commerce Grid in one view from day one. All your channels, every customer touchpoint. One login. One source of truth.

Create, manage, and optimize campaigns across your full channel mix from a single interface. No platform-hopping, no cross-referencing. What used to take hours now takes minutes. 

One agent across all your channels, built from the ground up with commerce outcomes in mind. Not some generic AI bolted on or multiple disconnected agents stitched together.

  • Campaign Creation: Select a product, Prism builds the strategy. Review and launch in one click.
  • Proactive Insights: A complete diagnosis of what’s driving performance and what’s wasting spend.
  • Optimization Engine: One agent auditing accounts, generating a tailored execution plan, and applying changes across budgets, bids, and creatives instantly.
  • One budget manager for your entire Commerce Grid. Set your goal and let Prism optimize across channels toward it.

All your channels connected to verifiable commerce outcomes. See what your media drove, not just who it reached.

Reach at scale across the world’s leading DSPs, planned and measured from one place. 

  • The Trade Desk 
  • Yahoo DSP 

Social discovery channels connected directly to commerce outcomes for the first time.

  • Reddit 
  • Pinterest 

Emerging formats, shoppable, conversational, and streaming, tied to verifiable commerce outcomes.

  • OpenAI Ads 
  • Shopsense 
  • Firework 
  • tvScientific by Pinterest 

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

Nic Jones Director, Media, PetIQ

Make media accountable.

Book a demo
Your entire Grid in one view
One AI agent across channels
All media tied to outcomes