Discover precise retail media incrementality with Pacvue's iROAS Dashboard, part of our new Incrementality Console!

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Maximize your Pet Brand’s eCommerce ROI with Pacvue

Pacvue is the leading choice for Pet Brands, connecting commerce operations and retail media execution to maximize reach and effectiveness, standardizing measurement across global retailers in one single source of eCommerce truth.

How Instinct increased ad sales and grew ROAS on Amazon with Pacvue.

Discover new audiences for Pet Brands with Amazon DSP & AMC

By unlocking the full potential of DSP, pet brands can reach customers like never before.

  • Target pet parents looking for a new treat

    Take advantage of Pacvue’s AMC audiences to target customers who are browsing and looking to purchase, serving them the right ads, at the right time.

  • Increase loyalty with Subscribe & Save targeting

    Reach customers who are already subscribing to other pet care products with Pacvue’s pre-built purchase behavior audiences, turning new customers into long term subscribers

  • Reach pet owners throughout the shopper journey

    Amazon’s wide variety of DSP placements give your brand the power to serve ads to customers where they spend their time online, whether it is on or off Amazon. With pre-built templates for different stages of the buyer journey, launching full-funnel DSP campaigns has never been easier.

Standardized Measurement Across 90+ Marketplaces

Pacvue

Measure the full impact of your pet campaigns

  • Accurately measure ad-influenced new-to-brand customers

    Gain a better understanding of how new-to-brand customers discovered your brand. Discover your acquisition split between organic and paid channels to better understand what is driving new purchases and which ads continue to convert repeat customers.

  • Identify the top marketplaces to connect with pet owners

    Track performance across marketplaces and ad types to ensure profitable growth. Compare metrics across retailers to get a clear picture of which campaigns are working, and which need some improvement.

  • Integrate all of your data from Amazon, Walmart, Chewy, and more

    Combine data and insights from your retail media campaigns, inventory, and commerce to get the most comprehensive view of your performance all in one platform.

Pacvue

Maximize impact during tentpole events

Pet brands that invest in major shopping events like Amazon Pet Day, Black Friday, and Prime Day find the most success in gaining new customers that stick around for a long time. Pacvue helps you:

  • Execute compelling promotions in bulk, with minimal time required

    From Subscribe and Save to traditional discounts, Pacvue Commerce simplifies promotional set-up so your team can focus on strategy by offering tools like the Promotions Calendar, real-time monitoring, and detailed performance analysis.

  • Win marketshare efficiently with hourly share of voice tracking

    Stay profitable with hourly SOV data from AMC to guide bid strategies and capture share of voice.

  • Maximize Pet Sales with Dayparting Strategies

    Optimize your ad spend by targeting peak shopping hours during pet shopping events. With dayparting, you can adjust bids to capitalize on high-traffic times, ensuring your ads are seen when pet parents are most active, driving higher engagement and conversions.

See how Pacvue powers growth for pet brands

Pacvue
Results

79%

Increase in ROAS

How Nestle Purina maximizes Prime Day sales with Pacvue

Supporting the deals with Amazon sponsored ads drove more sales at an efficient cost, and Pacvue helped them scale their implementation and achieve a 79% increase in ROAS.

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How Instinct increased ad sales and grew ROAS on Amazon with Pacvue.
Results

62%

Increase in CTR

Learn how Instinct increased ad sales 121% and grew their ROAS 33% on Amazon

Instinct gained over +290 bps of paid share of voice across the category in just four weeks. Most importantly, they gained an average of +1,255 bps of paid share of voice for their must-win keywords while their competitors lost -356 bps.

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How a pet food brand increased sales on Chewy with Pacvue
Results

200%

Increase in ROAS

How Spectrum Brands achieved campaign scale and improved ROAS by over 200%

Using Pacvue, we were able to take a $1.50 ROAS which was not great because we could see how others in the category were performing and turn that into a $5 ROAS in a couple of months.

Kristina Mueller, National Account Manager at Spectrum Brands
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Pacvue
Results

90%

Increase in Average Monthly Sales

How a premium pet food brand drove an efficient Chewy advertising strategy

Learn how a leading global pet care brand achieved a 90% increase in average monthly sales and a 50% improvement in return on ad spend (ROAS) using Pacvue.

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Awards & Recognition

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