From Aisle to Algorithm: Outperform the Competition with Precision.
Today’s grocery shelf is harder to win than ever before. Shoppers are changing their habits fast — from choosing private labels to embracing health-conscious trends — and traditional playbooks can’t keep up. Pacvue helps Grocery brands move with precision: turning data into demand, finding new audiences in AMC, and winning across every retailer, both in-store and online.
Boost ROAS by up to 40% in just 30 days with smarter grocery campaign optimization
Save time with rule-based automation and cross-retailer visibility
Prevent stockouts and protect margins with inventory-aware grocery optimizations
Save 200–500 hours per year with automated sales diagnostics and real-time SOV reporting
Run smarter omnichannel campaigns across Amazon, Instacart, Walmart, and Kroger
Trusted by Grocery & Gourmet Brands
Why Winning in Grocery Is Harder Than Ever
Grocery brands are navigating one of the most complex retail landscapes yet. Shoppers are changing how and what they buy, margins are under constant pressure, and retailer fragmentation makes it harder to stay profitable at scale. To compete — and grow — brands need to overcome these industry-wide obstacles with speed and precision.
-
Margins Under Fire
Rising costs and tighter competition make profitability harder to protect, especially as shoppers trade down to private label.
-
Evolving Shopper Preferences
Health-conscious, less-processed, and niche brands are gaining share, forcing legacy brands to adapt quickly to shifting demand.
-
Market Volatility
Grocery brands face constant retailer competition and slower growth compared to other sectors, driving pressure to do more with less.
-
Shifting Consumption Trends
New dynamics — from wellness movements to GLP-1 weight-loss drugs reducing demand for sugary and salty foods — are reshaping category performance.
-
Retailer Complexity
Managing launches, budgets, and campaigns across multiple platforms like Walmart, Instacart, Amazon, and Kroger requires speed, data, and precision.
Turn Marketplace Fragmentation Into a Competitive Advantage for Your Grocery Brand
Pacvue unifies cross-retailer data, automation tools, and performance benchmarks in one platform—empowering grocery and gourmet brands to optimize every campaign, manage margin pressure, and adapt fast to seasonality, out-of-stocks, and shifting shopper behaviors.
-
100+ Retail Media Network Integrations
Coordinate your omnichannel advertising and operations strategy across top grocery and delivery marketplaces, regional grocers, and emerging fulfillment platforms—all from one place.
-
Cross-Retailer Performance Metrics
Compare campaign results across retailers using normalized data, helping you pinpoint which channels drive the strongest ROAS, revenue, and unit velocity by product or category.
-
Strategically Manage Budgets Across Retailers
Leverage features like Inventory-Aware Automation and Promo ROI Tracking to fine-tune spend based on margin, demand, and stock levels—maximizing return while avoiding waste.
Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. We now have the tools and insights we need to effectively manage our campaigns in-house and drive significant growth across key marketplaces. The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.
Unlock Grocery Category Insights to Win the Digital Shelf
Your strategy is only as strong as your visibility. Pacvue’s grocery intelligence turns complex data into actionable insights so you can target better, act faster, and spend smarter.
-
Grocery Category Benchmarking
Track CPC and ROAS trends across key retailers to spot seasonal shifts and performance patterns by subcategory—like pantry, refrigerated, or premium snacks.
-
Search Opportunity Finder
Identify untapped keywords—like trending ingredients or niche dietary terms—to uncover white space and guide your content and ad strategy.
-
Share of Voice & Digital Shelf Visibility
Track your brand’s presence against competitors daily, monitor fluctuations in SOV by keyword or category, and detect when SKUs lose visibility due to stockouts or price changes.
-
Use AMC for Smarter Segmentation
Use AMC to find shoppers who are health-conscious, price-sensitive, or exploring niche brands.
-
Test New Flavors with Full Visibility
Test and measure new products across multiple retailers with the complete financial picture in mind.
-
Faster Testing with Real-Time SOV
Combine AMC, competitor monitoring, and real-time share of voice to test products with new audiences in a no-SQL environment — accelerating go-to-market.
Pacvue has been instrumental in allowing us to drive exceptional results for Mars in KSA. Pacvue’s Automated Rules enabled us to optimize campaigns with precision, maximize ROAS, and scale sales growth. Their technology has truly empowered our team to focus more on strategy and deliver strong business impact for our customers.
Improve Performance & Take Full Control of Promotions and Campaign Execution
Pacvue gives grocery and gourmet brands end-to-end control over campaign execution and promotions—across every major retail media platform.
-
Centralized Promotion Management
Build, launch, and manage promotions across retailers in one place. Track coupon redemptions, feature placements, and promo effectiveness without switching between native ad platforms.
-
Accelerate Campaign Speed
Use templates, bulk workflows, and automation to reduce setup time, eliminate bottlenecks, and respond faster to seasonal opportunities or competitor moves.
-
Dynamic Optimization & Spend Control
Adjust campaigns in real time—based on inventory levels, pricing fluctuations, ROAS performance, or margin goals. Automatically pause underperforming ads or reallocate spend to top SKUs.
-
Tie Promotions to Real Results
Measure incremental lift and promo ROI with granular reporting. Understand which offers drive sales, boost visibility, and deliver the strongest return—then scale with confidence.
Drive Sales, Protect Margins & Optimize Grocery Performance
Grocery and gourmet brands operate in a high-volume, low-margin environment—where every out-of-stock, pricing error, or campaign delay impacts your bottom line. Pacvue brings it all together with automation, forecasting, and centralized diagnostics.
-
Forecast Sales with Confidence
Leverage real-time and historical data like average sales price, OOS rates, seasonality, and retailer events to accurately forecast demand and align spend with opportunity.
-
Automate Alerts That Protect Performance
Get notified the moment margin-impacting risks appear—such as Buy Box losses, low inventory, missed POs, or campaign underperformance—so you can act before profitability suffers.
-
Unify Retail, Sales & Media in One View
Bring together ad metrics, supply chain signals, and retail readiness into a single platform. Build tailored dashboards to track and optimize what matters across Amazon, Instacart, Walmart, and more.
-
Diagnose What’s Not Working—Then Fix It Fast
Quickly spot and resolve issues like chargebacks, stockouts, and performance drops. Pacvue’s intelligence tells you not just what changed, but why and what to do about it.
Pacvue’s platform is a great solution for any CPG brand looking to maximize results for marketplace advertising efforts. They are constantly adding additional features and supporting additional e-commerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SAAS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.
Customer Stories
+260%
Increase in Sales
Instant Pot Brands Transforms Retail Media Performance with Pacvue
Learn MoreIn response to the evolving ecommerce landscape, Instant Pot Brands made the strategic decision to bring retail media management in-house—enabling greater agility, real-time optimization, and the ability to quickly act on live insights to drive growth. The leading consumer products company partnered with Pacvue to help with this transition and reinvigorate growth across key retail channels.
+155%
Sales Growth
WPP Media Drives +155% Sales Growth and +76% ROAS Increase for Mars in KSA with Pacvue’s Automated Rules
Learn MoreAiming to maximize sales while maintaining advertising efficiency, the team at WPP Media turned to Pacvue’s Automated Rules to help optimize Amazon Ads for Mars within the Kingdom of Saudi Arabia (KSA). By activating Pacvue’s advanced rules-based optimizations, Mars exceeded growth targets across several KPIs.
+28%
Increase in ROAS
How BetterBody Foods improved ROAS by 28% on Instacart
Learn MoreBetterBody Foods’ advertisers needed a way to manage eCommerce campaigns across multiple marketplaces while setting more granular benchmarks and rules. Using Pacvue’s advertising automation capabilities, BetterBody Foods increased ROAS by 28%.
+12%
Increase in Sales Per Conversion
Sabra dives deep into Amazon campaign automation with Pacvue
Learn MoreKnowing that it needed to pursue a full funnel advertising approach, Sabra turned to Pacvue to help scale and educate its team on best practices along the way. After implementing Pacvue’s advertising automation, Sabra increased:
+66%
Increase in Sales
How The Beech-Nut Nutrition Company’s optimized ad campaigns resulted in 66% increase in sales
Learn MoreBeech-Nut Nutrition Company, an industry leader in the Baby Food category, realized their daily ad campaigns for Snacks and Pouches across Walmart Sponsored Products were running out of ad spend every day before peak-purchasing windows. Worse yet, these missed opportunities were happening just as supply chain challenges were driving higher purchase rates across the category. To combat this, Beech-Nut utilized Pacvue’s Bid Multiplier and saw sales improve by 66% with minimal increase in CPC.
Ready to Grow Your Grocery Brand?
See how Pacvue helps Grocery leaders win across retailers, in-store and online.
Awards & Recognitions
