Tag: Strategy & Trends
3 min readHow eCommerce Directors Can Drive Revenue and Market Share Growth
A day in the life of a National eCommerce Director leading a major CPG brand.
3 min readHow to Optimize Your Amazon Ads in the Lead-Out of the Holiday Season
This blog covers emerging opportunities in eCommerce advertising, strategies to build genuine connections with your holiday shoppers, and Pacvue’s best tips for Amazon ads.
3 min readBudget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
3 min readCookies Are Out, APIs Are in: The Major Sources of Ad Data in a Post-Cookie World
This guest blog post from e-Comas covers the major sources of ad data that brands should leverage in a post-cookie world.
3 min readHow to Calculate and Improve Your eCommerce Product Profitability
This post covers how to calculate and improve the profitability of your eCommerce business.
3 min read3 Popular Amazon PPC Ad Types and Online Retail Strategies for 2023
This post covers how paid search leads to better business results, the 3 types of PPC ads you should invest in, and 7 strategies that work on online retail platforms like Amazon.
3 min readIntegrated Commerce for Enterprise CPG Retail Brands
This blog post covers the retail media network explosion, the side-effects of fractured data, and the advantages of creating and analyzing consolidated data for CPG retail brands.
3 min read2022 Amazon PPC Ads Guide: Organizing Campaigns for Strategic Success
This blog post provides a 9-point retail media readiness checklist for your Amazon PPC strategy and advises how to organize your advertising campaigns to increase sales.
4 min readInstacart Advertising Strategy: A Complete Guide for CPG Brands
This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.
4 min readUsing Pacvue to Plan for Q4 2022 + Tips & Tricks
This article highlights best practices and tips for gearing up your brand for Q4 2022 events.
7 min readHow CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
3 min read6 Ways to Drive Profitability and Incrementality with Pacvue Commerce + Pacvue Advertising Integration
This post highlights six use cases for how the Pacvue Commerce and Advertising integration can help your business drive incrementality and profitability.
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