Drive Growth on Prime Day with Pacvue

Welcome to Pacvue’s 2025 Prime Day Hub; your go-to source for tips, insights, best practices, and effective strategies to boost conversions, win your category and drive sales this Prime Day and beyond.

Your one-stop shop for winning strategies

Amazon Prime Day is an unmatched opportunity for enterprise brands and agencies to drive significant revenue and gain new customers. Starting your preparations as early as possible is the best way to ensure you can maximize profitability. We’ll provide the insights you need to dominate your category this year.

Talk to an Expert

Virtual Roundtable

Prime Day Curveballs: How to Hit Performance Out of the Park in 2025

Join us for “Prime Day Curveballs: How to Hit Performance Out of the Park in 2025,” a virtual roundtable discussion led by industry experts Melissa Burdick and Andrew Lipsman. As Prime Day extends to a four-day event in 2025, brands face new opportunities and challenges to optimize their commerce strategies amid an evolving economic landscape. During this interactive virtual roundtable, you can expect:
Attendees will have the chance to ask questions and gain valuable expert perspectives on building resilient, high-impact Prime Day strategies.
Register now and submit your questions so you can stay ahead of the curve and drive success in 2025!

Prime Day Playbooks

How did you stack up against the competition in Q1?
With current economic pressures, precision in measurement has never been more critical. Brands must have full transparency into how every dollar is working—across upper and lower funnel tactics, as well as across retailers—to understand profitability, media efficiency, and market share. Success in 2025 will be about intentional strategy, with accurate, real-time insights to know where to shift dollars and how to maximize impact. Explore the most recent data on your category and what we recommend for efficient growth.

Prime Day Playbooks

Pacvue 2024 Prime Day Benchmark Report

Explore performance data from Amazon Prime Day 2024 in our benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category.
With in-depth data and benchmarks provided, you can dive into 2025 Prime Day with the necessary trends and data to develop your strategy as we head into this year’s tentpole event.

2024 Prime Day Prep Guide

Amazon Prime Day, one of the summer’s most anticipated events, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue and gain new customers. Starting your preparations as early as possible is the best way to ensure a smooth and efficient Prime Day.
But how should brands and agencies best prepare for Prime Day 2025 to ensure success? Explore our 2024 Prime Day Prep Guide.

Shorts for Driving eCommerce Success

Explore our video library for quick snippets and shorts, all about tentpole event insights, strategies and insights as you look ahead to Prime Day 2025!

Ready to learn more? Check out our recent articles

See how we power tentpole growth for 70,000+ brands and agencies

Results

30%

Increase in Buy Box Ownership

Learn how Duracell oosts Profitability and Ordered Revenue ahead of Prime Day with Pacvue

Pacvue’s Revenue Recovery was the seamless and successful solution we needed for resolving our co-op recovery problem, allowing us to recover over $1 million in a matter of six months. Working with Pacvue alleviated the burden of billing and allowed us to focus on business growth.
Rachel Goldman, Duracell’s Director of eCommerce

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Results

140%

increase in sales

Learn how Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue to revolutionize their commerce

Publicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.
Publicis Media for L’Oreal

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How Reckitt boosted sales and increased ROAS with Amazon Marketing Cloud's advanced targeting and segmentation

Results

91%

increase in return on ad spend

Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights

Leveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt’s success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.
Reckitt for Enfamil® on Amazon

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Results for Colgate

Total purchase rates u0026 ROAS increase

Learn how Colgate, GroupM and Pacvue utilized AMC Audiences for Prime Day success

“In this case, AMC Audiences functionality was announced in May, just two months before Prime Day.  We adopted the feature immediately and built a robust customization tool and AMC audience template to make it easy for customers like GroupM to execute their custom strategy for Colgate.” - Melissa Burdick, President of Pacvue
Sabra for Amazon

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Results

72%

increase in return on ad spend

Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue

By using Pacvue’s reporting feature, Hisense was able to quickly identify which platform and placement performed best and make appropriate bid modifiers. After adding bid modifiers, Hisense saw a 72% increase in ROAS, 46% increase in CVR and a 10% decrease in CPC.
Hisense for Walmart

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