About the Author

Pacvue

Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

How Agencies Should Leverage Amazon DSP

Why agencies should incorporate DSP into their Amazon offerings, Amazon DSPbest practices, how to launch successful DSP campaigns from the start, and more. Summary For agencies looking to build out or improve their full-funnel advertising strategy, Amazon DSP is an efficient way to reach your clients new and existing customers across both Amazon-owned sites and […]

Reports

May 12, 2021

Everything You Need To Know About Amazon DSP

Learn the capabilities, optimization strategies, and best practices for Amazon DSP Is your Amazon advertising limited to Amazon.com? Looking for new ways to reach your audience, drive awareness, and improve targeting? With all the targeting options and creative freedom, Demand-Side Platform advertising through Amazon can seem daunting. Even if you are using Amazon DSP, […]

Pacvue Fireside Chat: Implementing Brand Protection Measures to Optimize Online Sales

For brands looking to solve lost buy box, plummeting prices, or a rogue seller ecosystem, hear from Andy Buss at Retail Bloom on how to implement a brand protection program that sets the table stakes for effective selling and marketing online.

How Often Should I Review My Ad Performance?

From frequency to considerations, Pacvue COO Mindy Fashaw and Account Director Matt McGrory uncover everything you need to know about ad performance review.

Retailer News

2 minutes

May 3, 2021

The CitrusAd Grocery Network Unleashes Retail Media Opportunity

The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.

Product Updates

3 minutes

April 27, 2021

Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers

Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd

Q1 2021 CPC Report: eCommerce continues to accelerate

Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market. Summary Key Takeaways

Guides

April 21, 2021

Amazon Advertising Guide: Implementing a Test & Learn Strategy for Amazon Advertising

Are your Amazon ads optimized? Are the tests you’re running to optimize Amazon ads producing actionable results that you can put into practice? With consumers viewing product detail pages after only 1-2 searches and purchasing after considering only 2-3 products, optimized ads and content are key. With advertising strategies becoming more complicated and integrated, it […]

Automation vs. Manual Optimization

When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]

Reports

April 14, 2021

Q1 2021 CPC Report

eCommerce continues to accelerate ‍ As the pandemic pushed consumers worldwide indoors a year ago, eCommerce has seen exponential growth ever since. And according to eMarketer, this trend is expected to continue through 2021 with Amazon’s worldwide eCommerce sales to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business is expected to grow by […]

Product Type Planning & Allocation

Campaign structure has an important impact on ad performance. “The more granular approach you take, the more efficient your campaign will be.” Pacvue’s advertising expert Clare Hogan said.