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Amazon Marketing Cloud: Measuring to Win
Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.
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Amazon DSP: Tips for Success
Customers who are exposed to both Amazon Demand Side Platform (DSP) and Sponsored Products Ads are 5 times more likely to purchase than customers who are only exposed to Sponsored Products Ads. But what is Amazon DSP? What are some tips to create successful DSP campaigns? To help you answer these questions, we have Kyle […]
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Automation vs. Manual Optimization
When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]
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2024 Amazon Prime Day Summit
Watch Pacvue's session from Amazon Ads 2024 Prime Day Summit to learn how to tailor your full-funnel strategy to meet your Prime Day goals.
Exploring the Future of Retail Media with Jeffrey Bustos: Trends and Forecasts
Find out what brands are asking about retail media networks, the pros and cons of using generative AI for retail media creatives, and more.
Q2 2023 Retail Media Performance Data
See how your retail media performance compared with the benchmarks.
2023 Q1 CPC Webinar: Unlocking Profitability with Ad Performance Insights and Strategies
Exclusive insights from Pacvue’s comprehensive research on Q1 ad performance for both Amazon and Walmart.
Bridging the Gap Between Sales & Marketing in eCommerce
With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.
All Eyes on Japan: Expanding Into the 4th Largest Ecommerce Market
Domestic brands are making big strategic bets with Japanese retailers and platforms to help accelerate revenue growth—and there is still plenty of opportunity.
2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart
The data from Q4 2022 is here! See how your performance stacked up against the benchmarks as we take a deep dive into the largest dataset of Amazon Advertising, Walmart, and Instacart metrics, based on hundreds of Pacvue advertisers across categories.
Ask Us Anything About Amazon Marketing Cloud: OneStone and Pacvue
Do you have questions about AMC or DSP, but have yet to be able to find answers? Good news, we’ve brought in the experts to help answer them!
Cyber 5 Performance: Results from Black Friday & Cyber Monday 2022
Get a first look at Amazon advertising performance during the 2022 Black Friday to Cyber Monday holiday shopping period.
How to Optimize Retail Media Spend & Drive Results this Holiday Season – EMEA Edition
The peak holiday shopping season is almost here – are your retail media ads optimized to optimize sales?
Q3 2022 CPC Report
The data from Q3 is here! Watch this video to learn the latest quarterly trends around CPC, CPA, and ROI , what’s new in eCommerce advertising, advertising tips heading into Q4, and Q3 2022 Retail Media Platform launches, including Kroger and Sam’s Club.
Takeaways From Amazon Prime Early Access Sale
Key takeaways from Amazon's Prime Early Access Sale, how to prepare for Cyber 5, and tips for advertisers preparing for tentpole events.
Awards & Recognitions
