Tag: Strategy & Trends
2024 Amazon Prime Day Prep Guide
Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.
9 minutesTrends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024
Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.
7 minutesHow to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
4 minutesKroger Marketplace: Innovations in Measurement and Digital Smart Screens
Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.
7 minutesTop Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
Q1 2024 CPC Report: Retail Media Benchmarks
Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.
7 minutesReach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
8 minutesNavigating the Road to Revenue Recovery
Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]
4 minutesTop 5 Sessions You Can’t Miss at Prosper Show 2024
With over 35 amazing sessions at Prosper Show, there's a lot to explore. We've handpicked five of our favorite sessions leading up to 'The Marketplace Seller Event of the Year'.
3 minutes5 Must-Knows Before Prosper Show 2024
Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.
5 minutesThe Super Bowl, Amazon, and the Evolving World of Advertising
We’re just days away from Super Bowl LVIII in Las Vegas, featuring the Kansas City Chiefs and the San Francisco 49ers. While the game itself remains consistent, the way people watch and the advertising during the big game have evolved big time. Since 1996, the Super Bowl has been TV’s most-watched live event, with over […]
5 minutesAmazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
Awards & Recognitions
