Prime Big Deal Days Dates Announced
While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially.
Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal Days? With three weeks to go, brands still have time to finish preparing. Click here to grab your Pacvue Prime Day prep guide or check out last year’s benchmark report from Prime Big Deal Days.
Mars United Commerce Partners with Publicis Groupe in Global Commerce Collaboration
Announced this week by Publicis Groupe, Mars United Commerce and Publicis Groupe will combine strengths to give their clients the ability to create and implement end-to-end commerce solutions that optimize strategy and insights, media and activation, and performance and measurement.
Amazon Accelerate 2024 Recap
Amazon Accelerate is over for this year! The Pacvue and Helium 10 teams had a great time in Seattle, meeting with sellers to learn about their business goals for 2025 and hear all about Amazon’s new announcements. Here are the top announcements from Amazon.
Amazon continues to make it easier to advertise off-site. With the Amazon DSP for Buy with Prime, it’s now easier for sellers to get visibility into the customer journey off-platform and, more importantly, target audiences based on Amazon data, your own eCommerce data, and even Google and Meta audience data. On stage, the team made the mission clear: you can use Amazon DSP to run ads across websites and streaming TV. These improvements give advertisers more tools to reach new-to-brand customers with more accurate off-site audience data than ever before.
All commerce starts and ends with the supply chain. Amazon announced Amazon Managed Ship, a new end-to-end supply chain solution that optimizes inventory placement and offers discounts on storage fees and transportation costs within the Amazon Warehousing & Distribution (AWD) ecosystem.
Amazon also presented multichannel fulfillment improvements that focused on cutting delivery time from five days to three days and making deliveries more transparent with features like “Where’s My Stuff,” which displays inventory status. The most fun detail was the upcoming debut of the Mach 30 drone: an ultra-fast new delivery drone that will be coming out in select markets next year.
The last day of Accelerate was all about AI. Amazon announced Project Amelia, a powerful new generative AI-based selling assistant for US-based sellers that provides personalized guidance and support. Sellers can ask Amelia questions like, “How is my business doing?” and it will provide instant and secure access to sales and business metrics, compare trends, and provide guidance.
Creating product listings also just got easier with Amazon’s revamped generative AI listing experience. Sellers can upload text, images, or a URL from their own brand website and the AI tool will convert those inputs to an Amazon format and fill out product attributes on your behalf.
Lastly, Amazon announced its new AI-powered video generator, enabling sellers advertising via Amazon Ads to create visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator instantly creates custom, AI-generated videos that showcase features.
Pacvue’s Melissa Burdick Named a Finalist for the Stevie Awards Most Innovative Woman of the Year Category
Melissa Burdick, Pacvue’s Co-founder and President, has been named a Finalist for the Most Innovative Woman of the Year – Advertising, Marketing & Public Relations award in the 21st annual Stevie Awards for Women in Business.
All Finalists will ultimately be named Gold, Silver, or Bronze Stevie Award winners. Placements will be revealed during the November 8 awards gala in New York City. More than 1,500 nominations from organizations in 36 nations and territories were submitted in 100+ categories, including Female Executive of the Year, Best Female Entrepreneur, Most Innovative Woman of the Year, and Women-Run Workplace of the Year.
Riku Laitasalo and Francesca Capecci on Stage
With the fall events season in full swing, Pacvue’s Riku Laitasalo (VP Client Services) and Francesca Capecci (Sales Director EMEA) both took to the stage this week at different events.
Riku joined a panel at IAB’s Connected Commerce Summit in NYC with Ethan Goodman from Mars United Commerce and Stephen Chriss of Cambell’s, moderated by Valeria De Charette of Tomorrow Retail. Together, this panel sought to answer our industry’s pivotal, fundamental question: How can brands unify retail media efforts across channels to measure commerce performance? Check out Riku’s recap here.
Pacvue’s Director of Sales in EMEA, Francesca Capecci, presented at a packed lecture hall at DMEXCO in Colgne on Thursday about the opportunities Amazon brings for European brands and agencies. Her lecture covered how brands can utilize DSP in combination with AMC custom audiences to deliver highly effective campaigns for every stage of the customer journey. Curious to learn more about DSP and Pacvue’s advanced DSP capabilities? Find out more here.
