Keeping up-to-date with the latest in retail media can be tricky, but no need to worry. Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments.
A new week, a new edition of our Weekly Retail Roundup, where we keep you updated with the latest news, trends, and developments in retail and commerce. In this week’s edition, we cover Amazon’s date announcements on Prime Day 2024, Target and Walmart jumping in on the action with their own sales events, and Amazon’s new post-cookie solution, Amazon Relevance.
Amazon Releases Prime Day 2024 Dates
Amazon’s 10th Prime Day event dates were announced this week and will kick off on July 16 and continue through July 17.
Now that the dates are locked in, is your brand ready to make the most of Prime Day? With three weeks to go, brands still have time to finish preparing. Click here to grab your Pacvue Prime Day prep guide and set the stage for a successful Prime Day.
Amazon Launches Own Post-Cookie Solution – Ad Relevance
During Cannes Lions, Amazon revealed that it would launch its own cookie less tracking alternative called Ad Relevance. Amazon’s DSP (Demand –Side Platform) will provide this new tracking solution.
Ad Relevance will utilize AI technology to analyze billions of browsing, buying, and streaming signals paired with real-time information to serve customers relevant ads across channels and content types without the need for third-party cookies.
Target Joins the Fun by Announcing ‘Biggest Sale of the Season’
Target has announced the return of its second Circle Week of 2024, taking place July 7-13. During Circle Week, Target Circle members can shop its biggest sale of the season with deals up to 50% off.
Walmart Makes It a Party by Announcing Walmart Deals
With Amazon Prime Day 2024 announced, other retailers have joined in on the fun by announcing their own versions of ‘the biggest sales event of the year.’ Walmart announced ‘its largest savings event ever’ called Walmart Deals, which will occur on July 8-11.
Pacvue Insider
In case you missed it, Pacvue has officially become a badged Amazon DSP Reseller!
This certification formally recognizes Pacvue as your go-to partner for expert Amazon DSP campaign management. Through Pacvue, we can help accelerate your business by activating Amazon DSP and providing ongoing support, training, and guidance.
“Pacvue is committed to providing our customers with the best tools to take advantage of all the features and benefits of Amazon DSP” – Melissa Burdick, President and Co-Founder at Pacvue
Read the full announcement here!
