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Roundel believes 2025 will be a big year for data collaboration, but what does that mean for brands advertising with Target?
In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.
Key topics include:
- The shift to second-price auctions and what it means for advertisers
- How closed-loop reporting on social platforms is improving performance
- What brands should prioritize to maximize impact in 2025
With so much innovation happening at Roundel and Target—including their recent Pacvue Commerce for Target integration—now is the time for brands to rethink their strategies to stay ahead.
