About the Author
Jared Koll
Jared Koll is a strategic digital marketer with 12+ years of B2B/B2C experience. His passion is leveraging his curiosity and technical skills to find creative solutions to problems big and small. Jared's work focuses on demand generation, sales enablement, and SEO content strategy.
4 min readAmazon DSP vs. Sponsored Display in 2023
Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.
2 min readHarnessing Incrementality in Enterprise eCommerce and Retail
Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.
4 min readThe Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies
This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.
2 min readBoosting Profitability with Effective Amazon Strategy
Explore expert insights from Caterina Dragà, Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.
4 min readDecoding the Disrupted Consumer with Lauren Fernandes
Lauren Fernandes, NIQ's Global Director of Thought Leadership, sheds light on the era of the disrupted consumer, sharing insights observed in 2023, including the effects of inflation, cost of living, and recessionary mindset on consumer spending.
2 min readUnlocking European Growth with Amazon EEA
This post covers Amazon's newly launched European Expansion Accelerator (EEA) program, what it offers, strategies to gain a competitive advantage, and how Pacvue’s Commerce Acceleration Platform can supercharge your growth in Europe.
2 min readDemystifying Amazon DSP Metrics: A Conversation with Kiri Masters
Kiri Masters of Acadia discusses how brands can level up their Amazon DSP metrics and track incremental growth more effectively with Amazon Marketing Cloud (AMC).
3 min readWhat You Need to Know About Amazon’s New Streamlined FBA Capacity Management System
Amazon's new FBA Capacity Management System streamlines giving sellers greater capacity limits, more control, and visibility over their inventory and supply chain.
2 min readBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
3 min readUsing Retail Media to Grow Brand Awareness
This blog covers retail media budgeting, the challenges that come along with it, and the solution to measure and maximize your brand awareness.
Awards & Recognitions
